The World's First IP Backhaul Kicks Off With a Bang.

Sponsor Me Hawaii's Ala Moana Bowls Contest Makes History Showcasing the World's First IP Backhaul While Streaming Live to the Internet, iPAD, and iPod.

Jun 16, 2010, 03:31 ET from Sponsor Me Inc.

HONOLULU, June 16 /PRNewswire/ -- Day one of the Sponsor Me Hawaii Ala Moana Bowls Contest with Ubiquity Broadcasting Corporation, Sony, Time-Warner Oceanic Cable, and TransWorld has lived up to its big expectations. On day one of the Sponsor Me Hawaii Ala Moana Bowls contest Sponsor Me and Ubiquity Broadcasting Corporation have perfected the world's first live action sports IP backhaul HD broadcast in Hawaii.



In a live interview with co-founder Chris Carmichael during the live broadcast, he showcased the world's first IP backhaul streaming live on both the iPAD and iPhone simultaneously. "We could not be happier with the outcome of day one's success. It is all about ease of use and accessibility to the end user," said Chris Carmichael.

This year's Sponsor Me Ala Moana Bowls Event is drawing big name pro surfers such as Sponsor Me's own Makua Rothman, Sunny Garcia, Jamie O' Brien, Roy Powers, Poncho Sullivan, and two-time defending Bowls champ Flynn Novak among others. Along with such established pro-surfers, amateurs are awarded the chance to compete in a 2-Star Pro-Am Surf Contest with a $25,000 purse and the chance to Qualify for the $1 Million Vans Triple Crown of Surfing Series.

During the live broadcast and simulcast of day ones event, professional surfer Makua Rothman jumped in the booth to announce some of the heats and said," Ala Moana produces some of the heaviest waves on the island if not the world. Ala Moana is a premiere surf spot on the south shore." Pro surfer Sunny Garcia said, "This is one of the most hyped contests I have ever been a part of. I can't believe Sponsor Me has the contest on the iPAD and iPhone. This is huge for the surf industry." Makua Rothman also said, "The Sponsor Me Hawaii Ala Moana Event has set a new standard for surfing." Professional Sports Caster Greg Tomlinson added, "The live contest stream on my iPhone is unlike anything I have ever seen. The clarity is amazing."

Sponsor Me Hawaii is a great opportunity for athletes on the rise and the local community," said Steve Sommers, Marketing Director at Sony Electronics.

Day one of the Sponsor Me Ala Moana Contest went off without a hitch, and will forever be in the record books for the world's first successful IP backhaul live broadcast. "Finally technology has caught up with reality. It's great to be part of this game-changing HD broadcast," said Chris Carmichael. Day two and the finals of the Sponsor Me Ala Moana Contest will be in the coming week pending weather and surf conditions.

Ubiquity Broadcasting Corporation using Sony HD Cameras will be broadcasting day two of the Sponsor Me Ala Moana Bowls contest live in HD by utilizing a live IP backhaul. The Ala Moana Bowls contest is being shown live in HD via Time Warner Oceanic cable, via the iPAD, on the internet at and, and on other mobile devices such as the iPhone and the Droid.


Sponsor Me

Sponsor Me is a digital Multi Media Company with its roots in action sports. Sponsor Me is creating contest opportunities for rising athletes in action sports like surfing, skateboarding, snowboarding, motocross and others. The contests are supported by live webcasts via the Sponsor Me site and delivered to mobile devices. Sponsor Me competitions will be held regionally, judged by the pros, and the winners will go on to compete on a national level where fans will have the opportunity to vote online and via SMS.  For more information please visit .

Apple Inc.

Apple Inc., together with subsidiaries, designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players, as well as sells various related software, services, peripherals, and networking solutions. The company sells its products worldwide through its online stores, retail stores, direct sales force, third-party wholesalers, resellers, and value-added resellers. In addition, it sells various third-party Macintosh, iPhone, iPAD, and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals through its online and retail stores, and digital content and applications through the iTunes Store.

Ubiquity Broadcasting Corporation

Redefining content creation and distribution for the digital age, Ubiquity Broadcasting Corporation is a next-generation company, creating the world's first ubiquitous network, where content distribution is platform and screen independent.  With more than 60 worldwide patents and patents-pending, Ubiquity is accelerating the ultimate convergence of media: mobile, internet and television.   In addition to its technology developments, Ubiquity Broadcasting Corporation also produces and distributes video coverage for the upcoming "Sponsor Me" series of Action Sports events.  The company is privately held, based in San Juan Capistrano CA.  

For more information on Ubiquity's technology, applications and innovations, please visit

Ala Moana Bowls

Ala Moana has starred in over 30 surf videos including "Endless Summer" and "Tales of the Seven Seas" which includes a scene that perfectly characterizes the spot - massive tubes, boards flying, ruthless drop-ins, and the climactic conclusion of a catamaran being capsized by a cleanup set.  One of the best places to surf in Hawaii, Ala Moana Bowls is a popular spot on Oahu. It's an exposed reef break with consistent surf. This left-hand reef break is the symbol of great South Shore waves. Packed and very competitive, it's virtually reserved for locals who know how to surf inside the bowl. Ala Moana is a long wave with a few different tube sections and a range of takeoff spots. The bowl is just that-an inside-out section halfway in that forms between the Ala Moana boating channel and the Pacific Ocean. It holds waves of 4 to 12 feet. The takeoff is steep and fast; getting caught behind is risky. It's most ideal when a south swell detonates on the initial bowl section. The water next to the reef has been dredged for the harbor so the swells are unique. Ala Moana Bowls is at its best in summertime due to the south swells that provide the surfing community a much needed opportunity to win valuable WQS points at home breaks. These points will count towards qualification for the 2009 Vans Triple Crown of Surfing and the 2009 elite World Championship Tour.

TransWorld SURF

TransWorld SURF is a leading publisher of young men's action-sports publications, with an audience of more than six million. Based in Oceanside, California, properties include TransWorld SKATEboarding, TransWorld SURF, TransWorld SNOWboarding, Ride BMX and TransWorld Motocross.

Sony Corporation

Sony Corporation is engaged in the development, design, manufacture and sale of various kinds of electronic equipment, instruments and devices. Sony operates in five segments: Electronics, which develops, designs, manufactures and sells electronic equipment, instruments and devices for consumer and professional markets; Games, in which Sony Computer Entertainment Inc. develops, produces, markets and distributes PlayStation 2 (PS2), PSP (PlayStation Portable) (PSP) and PLAYSTATION 3 (PS3) hardware and related software; Pictures, which encompasses motion picture production and distribution, television production and distribution, and digital content creation and distribution; Financial Services, which includes the activities of Sony Financial Holdings Inc. ,and All Other, which comprises Sony Music Entertainment and Sony Music Entertainment (Japan) Inc. (SMEJ). On October 1, 2008, it acquired Bertelsmann's 50% interest in SONY BMG MUSIC ENTERTAINMENT (SONY BMG). Sony Electronics is the largest unit of Sony Corporation of America, the holding company for Sony Corporation's US-based electronics and entertainment businesses. Sony Corporation of America's consumer electronics unit makes and markets products to tap into Sony's music, films, games, and other businesses. The electronics arm sells PCs (the Sony VAIO) and their peripherals, as well as TVs, VCRs, PDAs, DVD and MP3 players, digital cameras, camcorders, CD players, and car audio items. The company's also a retailer and operates about 60 Sony Style retail shops in the US, mostly in California, Texas, and Florida.

The Association of Surfing Professionals (ASP )

ASP was formed in 1982 to protect the interests of professional Surfers. The association organizes the six professional surfing circuits including the World Championship Tour or WCT, which was renamed to the ASP World Tour in 2007.

Time Warner Oceanic Cable

Time Warner Cable (TWC) makes coaxial quiver. The company is the #2 US cable company, after Comcast, with operations in 28 states. TWC has about 14 million basic cable subscribers, mostly consumers, including about 9 million digital video customers. It provides broadband Internet access to about 9 million customers primarily through ISP Road Runner. The company also offers VoIP digital phone service to about 4 million customers in conjunction with Sprint Nextel.


Jodi Wilmott

Ocean Promotion

(808) 258-8533

Connie Jordan

Sponsor Me Inc.

(949) 493-9000

SOURCE Sponsor Me Inc.