NEW YORK, Oct. 28, 2015 /PRNewswire/ -- Tourneau, the nation's leading retailer of luxury timepieces for more than a century, will begin preparing for Daylight Saving Time on Friday, October 30^th when Tourneau watch professionals across the country take on the arduous task of updating more than 100,000 timepieces from the over 100 brands carried by the retailer. While Daylight Saving Time, which takes place at 2 a.m. on Sunday, November 1^st, is routinely one of the busiest times for watch repair, Tourneau strives to assist watch owners in keeping their timepieces looking sharp all year round.

Terry Irby, Tourneau's "Watch Doctor" and Vice President of Technical Service, recommends using Daylight Saving as a reminder on the importance of watch maintenance. "Daylight Saving Time provides the perfect opportunity to perform a watch check-up and learn best practices for watch care," says Terry Irby. "While adjusting your watch may seem simple, many valuable pieces require a skilled hand to adjust the time and the more complicated watches require a professional reset to prevent damage."

Tourneau has the largest factory authorized service center in the United States and includes a fully staffed service department in every store. Tourneau also offers complimentary estimates for all domestic repairs. Terry recommends the following timepiece maintenance tips to help watch owners keep their timepieces in top shape all year round:

• The resetting of a watch should never be done on the wrist. Always take the watch off so as not to break the stem (where the crown and bezel connect).
• Never change a watch during the hours of 9p.m. and 3a.m. During this time, the watch gears are engaged to change the calendar, so changing the time can easily cause breakage.
• We recommend coming into any of Tourneau's stores for a time reset, especially for complicated watches and perpetual movements that have a higher chance of breakage while changing the time.
• Daylight Saving Time is also a good time to bring your watch in to Tourneau to have it demagnetized. With all of the technology around us, a magnetic field can throw off a watch's timekeeping – causing a watch to run fast.

To celebrate this semi-annual time change, Tourneau invites watch owners to visit their local Tourneau store for a complimentary time reset and light polish as well as Tourneau's signature Five Point Check-Up to ensure maximum functionality. This check up includes checking water resistance, magnetization testing, adjusting the bracelet or strap, replacing pins as necessary, and an ultrasonic cleaning of the bracelet to restore the watch's original luster.

"Daylight Saving Time is an opportunity for everyone at Tourneau to demonstrate our unparalleled commitment to best-in-class service, as stores across the country come together to reset thousands of timepieces and provide expert watch care for our valued customers," says Ira Melnitsky, CEO of Tourneau.

To find a local Tourneau store, shop the extensive selection of new and Certified Pre-Owned timepieces, or to learn more about watch basics and maintenance, visit the new website at www.tourneau.com.

About Tourneau:
Tourneau, the largest luxury watch retailer in the United States, is celebrating its 115th Anniversary. Renowned for its unparalleled customer service and extensive selection of new and Certified Pre-Owned watches, Tourneau offers more than 8,000 unique styles  from over 100 world-famous brands, including Rolex, Patek Philippe, Cartier, Breitling, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai, TAG Heuer, and Longines.  In addition to expert service and repairs facilities, Tourneau also purchases and trades timepieces online and in stores nationwide.

About Daylight Saving Time:
Historically, Benjamin Franklin first created the idea for Daylight Saving in 1784 in his essay "An Economical Project."  The idea was not fully adopted by the U.S. until 1966, wherein the time was dictated to "spring forward" one hour at 2:00 am each spring and "fall back" one hour each fall.  Certain territories, including Hawaii, Arizona, Alaska, and the Eastern Time Zone portion of Indiana, are the only areas in the U.S. that do not honor the time change.

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SOURCE Tourneau

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