The World's Rarest and Most Expensive Car Wax at GBP24,000 Released by Brough & Howarth

LONDON, September 7, 2010 /PRNewswire/ -- The world's most expensive car wax-and probably its best-is soon to be revealed at a prestigious location in London.

Definitive Wax Marble costs GBP24,000 a pot. The wax comes in a simple but stylish white and grey marble cube, sourced in Athens. The secret ingredients are sourced from refined natural fruit oils, locally sourced beeswax, and imported carnauba wax from northern Brazil.

It is also the rarest car wax in the world-there is only one pot of Definitive Wax Marble in existence-and it's owned by Brough & Howarth, the prestigious vehicle appearance specialists who cater to some of the world's most elite car owners and connoisseurs.

This very special car wax preparation is more than an exclusive paintwork protection treatment, according to Jason Brough, Brough and Howarth`s master polisher:

"Some of these vehicles are valued at over GBP1m and are pieces of art in their own right, so the correct car care methods are critical in maintaining their value," says Jason.

Brough & Howarth have found themselves in considerable demand by owners of high-performance and luxury cars because of their exclusive wax treatments. Using carnauba wax as the basis for high-quality car wax treatments isn't new, but Definitive Wax Marble is. It has a unique blend of Brazilian carnauba wax, beeswax and refined natural fruit oils that make it very special and rare. It is now sought after by some of the most discerning individuals on the planet, including some of the world's top connoisseur car collectors.

"You can put a GBP5,000 bespoke, tailor-made suit in the washing machine and it would clean it. But you wouldn't, would you?" asks Jason.

The work that Brough & Howarth carry out isn't your usual car wash and wax, of course. Treatments range from GBP325 up to the ultimate connoisseur treatment called the "Brough & Howarth Effect," which is charged at GBP65 per hour and will take at least 120 hours to complete.

Once clients have had their car treated, they have the option of taking up the Brough & Howarth members-only private car care services. "Standard" memberships start from GBP1,650, with bespoke memberships costing in excess of GBP10,000.

Availability is limited for Brough & Howarth to carry out their treatments. They often find their clients prepared to pay in excess of GBP20,000, just to secure their time and expertise for their high-value vehicles.

Brough & Howarth say there isn't a car they won't apply their exclusive Definitive Wax Marble to. They have only one condition:

"The paintwork on the vehicle must be in perfect condition prior to the wax application. If it's not, we will ensure it is, even if it takes over 150 hours to achieve the required results." And with an hourly rate of GBP65, some of their bespoke car wax treatments will top GBP9,750, making it the most expensive car wash treatment available in the UK today. Their clients are happy to pay the bill though, for the result is an unique perfection.

Brough & Howarth (http://www.broughandhowarth.com/) is a world where the best car wax costs GBP24,000 a pot, where perfection rules; and the words "that will do" simply do not exist.

- We will be opening the studio for press and media agencies. There will be photos and video opportunities, including a chance to interview Jason in person. We will have high-performance cars that have been treated with the unique GBP24,000 Definitive Wax Marble car wax, as well as the special wax itself-all at the Royal Tunbridge Wells-based studio.

    Please express your interest in attending by sending a brief email to:

    Jason John Mills
    [email protected]
    +44(0)1527-595595

SOURCE Brough & Howarth