The World's Top Brands Gather at Licensing Expo

Apr 01, 2014, 10:20 ET from Advanstar Communications, Inc.

LOS ANGELES, April 1, 2014 /PRNewswire/ -- Of the 5,000 brands that can be found at Licensing Expo, over 1,800 are from consumer goods categories such as household, automotive, publishing, sports, food and beverage, corporate and non-profit. Set to take place June 17-19 at the Mandalay Bay Convention Center in Las Vegas, Nev., the annual trade fair connects retailers, manufacturers, brand owners and agents in one convenient location.

Find household brand names such as Coca-Cola, Shell, Skechers USA Inc., UPS, Conde Nast, Boy Scouts of America, ASPCA, Automobili Lamborghini S.p.A., American Express Open, AT&T, Hertz, Ford, Cover Girl, Energizer and Jelly Belly on the Licensing Expo show floor alongside licensing agencies including Beanstalk, The Joester Loria Group, IMG Worldwide, Brand Central, Brandgenuity and The Licensing Company.

Also confirmed to exhibit this year are companies such as Dorna Sports, Lately Lily, NFL Players Inc., Polaris Industries, Meredith Brand Licensing, PAN AM, Tottenham Hotspur Football Club, Wiki-License and many more.

"The Licensing Expo provides The Joester Loria Group with a great opportunity to meet with key manufacturers and retailers and present the unique opportunities offered by our clients' brands," says Debra Joester, president and chief executive officer, The Joester Loria Group. "The Licensing Expo is an important marketplace, and, over the years, we have had terrific results for both existing and new clients. We believe the new tools available to exhibitors and attendees in 2014 will further enhance everyone's ability to connect. Ultimately, our goal is to showcase the exceptional opportunities offered by the brands we represent, find new partners, connect with existing licensees and with key retailers."

"Boy Scouts of America provides the nation's foremost youth program of character development and values-based leadership training, which helps young people be 'Prepared. For life.' The Licensing Expo provides us an opportunity to share our brand story with leading manufacturers and retailers to create product licensing opportunities that connect with both membership and the more than 50 million living alumni who have been through our program," says Greg Winters, manager, licensing programs, Boy Scouts of America. "Our goal at Licensing Expo is to identify and explore those opportunities to help support the BSA and its missions."

Joining the brands and agents at Licensing Expo are more than 3,200 entertainment, music, gaming, character and art brands. 

For more information and to register for free, visit

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About Advanstar Communications Inc. (
Advanstar is an event and marketing services business that serves business professionals and consumers in the Fashion, Licensing, Life Sciences and Powersports industries with its portfolio of 134 events, 30 publications, over 200 electronic products and websites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enable Advanstar to "Connect Our Customers With Theirs." Advanstar has approximately 600 employees and currently operates from multiple offices in North America and Europe.

About Licensing Expo (
Now in its 34th year, Licensing Expo is the world's largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into five zones: Character & Entertainment, Fashion & Lifestyle, Art & Design, Brands & Agents and Sourcing & Production. More than 15,000 retailers, licensees, manufacturers, distributors and licensing agents attend from more than 90 countries. Licensing Expo is owned and organized by Advanstar Communications, Inc. and is sponsored by the International Licensing Industry Merchandisers' Association (LIMA). Advanstar Communications, Inc. also owns and operates License! Global magazine and Brand Licensing Europe.

SOURCE Advanstar Communications, Inc.