BEIJING, Dec. 22, 2017 /PRNewswire/ -- The Fourth World Internet Conference is themed with "Developing Digital Economy, Promoting Opening and Sharing - Co-establishing an Internet Space Community of Common Destiny". Being the highest in rank and largest in scale of its kind in China, the conference sets more than 20 forums which focus on 5 topics including digital economy, internet, society, sharing economy, and AI, etc.
AI, big data, cloud calculation, new consumption, and new retail have persisted to be the key words of the previous three conferences. Since the 19th National Congress of the CPC proposed to "promote deep integration between internet, big data, AI and the real economy", internet plus real economy has become the focus of the public. On the third day of the conference, a real economy intelligent marketing program was initiated by Beijing Yunzong, which marked a long-anticipated innovation program.
During the past two years, by serving as the Zhifubao Koubei platform ecological core strategic partner, Beijing Yunzong has already been providing services and commodities for the internet operation of the local living service industry. During the conference, Wang Jiangtao, the CMO of Yunzong released the "Customer Attraction and Revenue Increasing" program: in the coming two years, Yunzong plans to continue to focus on two scopes of business, start and develop business in more than 100 Chinese cities, serve more than 1 million local living service customers, and cover 500 million customers. Yucong aims at improving the efficiency and profit of the offline physical stores through providing internet intelligent marketing tools and offline operation services.
Since its establishment, Yunzong has promised to be responsible for the operation outcome of the customer, instead of just boasting. During the release, Wang Jiangtao has interpreted the "Customer Attraction and Revenue Increasing" program from three angles and explained ways to implement the program.
1. Put the focus on local living service, develop businesses in the catering industry and commercial centers
During the re-establishment of the real economy commercial ecology, Yunzong has been among the first to provide operation services connecting on-line and off-line. During the past two years since its establishment, Yunzong has managed to develop customers nationwide, including more than 600,000 restaurants and over 1900 shopping malls, providing on-line + off-line all-scenario intelligent marketing and operation services. Yunzong has managed to develop data-based internet tools, and established a consumer-focusing promotion service chain for the "ZongHengKe" of the catering industry and the "ShangMao" of the shopping malls. In this way, the customers are powered with the big data.
2. Linking new-consumption scenario based on ZongHengKe CRM
Earlier, the Koubei platform has announced a monthly revenue increasing program, with a strategy of providing the offline customers with a set of simple tools which enable them to precisely launch coupons through big data using the internet platform. As the Koubei ecological core strategic partner, the ZongHengKe CRM solely developed by Yunzong is the core tool for implementing this program.
The core strategy of the "ZongHengKe CRM" is to provide the customer with a unique marketing solution based on the real operation data of the customer, and by linking to the Zhifubao KouBei consumer big data, combining the marketing function of the CRM. The whole complex of calculation shall all be conducted by the system and the customer is only required to conduct basic operation. Currently the ZongHengKe CRM series product has enabled the customers to drive more than 470 million consumer members. Every day, there are more than 5 million consumer member trading records occurring in the system. Besides, a set of local living service consumption big data system is formed based on the trading positions, transaction amount, consuming preferences of the member, etc. Based on this big data system and the Yunzong commercial AI intelligent marketing automatic calculation system, Yunzong has managed to provide unique marketing programs for different levels of consumer members of each individual customer. The marketing program could be generated with one click, and is capable of launching precise marketing, as well as accurately predicting the consumer returning rate and input/output ratio after a promotion campaign.
In response to the core needs of the commercial center customers, the "ShangMao"system could support the precise cross-marketing among the customers within the commercial center through calculating the cross-selling rate among the different commercial formats, which is conducted in full consideration of the consuming information in the different stores within the Shopping Mall. This has proved effective in promoting the transacting rate of the customers.
In the year 2016, the ZongHengKe CRM has successfully created many marketing data miracles. In November, Yinchun Laolumian, a common noodle restaurant in Hangzhou, reached a customer returning rate of 82% due its marketing campaign. During the marketing campaign launched by Shopping Mall CRM ShangMao in Beijing Hengtai Plaza in September, 2017, the clearance rate reached a height of 81%.
Supported by ZongHengKe, Yunzong plans to accumulate a total of 500 million consumer members for 1 million local living service customers, and continue to promote precise operation based on such a huge number of consumer members, and thus ensuring the strong transformation towards consumption. Under the current situation of new consumption scenarios and the emerging value of big data, the local livelihood service industry has entered an era of re-building consuming connections. The needs of the stores and consumers are connected with new methods.
3. Start and develop business in a hundred cities to serve millions of customers
With the competition becoming keen in the local living service industry, it is becoming unlikely to establish competition barrier by providing similar and repeated services. Precise marketing based on big data has become a new trend. However, normal local living service customers have limited ability in terms of marketing with internet tool, and it is impossible to maximize the effect of the marketing tools. Therefore, offline professional operation support becomes crucial during the infancy period of the industry. Throughout the industry, lots of products with promising model and trend could not be promoted largely. The absence of operation support is the key reason for this.
During the conference, Wang Jiangtao said: In the coming two years, Yunzong plans to continue to start and develop business in more than 100 Chinese cities, and provide accurate service for more than 1 million local livelihood service customers. Yucong plans to make use of the online mass data flow of the Zhifubao Koubei system, the data advantage of ZongHengKe and the rich experience of the offline marketing experts for supporting the customers to selecting marketing activities suitable for themselves. In this way, Yucong aims at increasing the outcome of the customers, resulting the "customer attraction and revenue increasing", bringing real benefit for the customers. This is also the long-term goal of Yunzong.
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SOURCE Beijiing Yunzong Information Technology Co.,Ltd.