TheFind and buySAFE Partner to Help Online Merchants Increase Shopper Confidence and Extend Consumer Protections

Merchants can sign up through TheFind to provide every shopper a buySAFE 3-in-1 Guarantee at no cost; TheFind to display buySAFE trust marks in product detail windows of participating merchants

Jun 08, 2010, 10:00 ET from TheFind

MOUNTAIN VIEW, Calif. and ARLINGTON, Va., June 8 /PRNewswire/ -- TheFind, a top 2 shopping engine, and buySAFE, Inc., a leading provider of consumer confidence and website conversion solutions, today announced a partnership to enable merchants to easily extend the buySAFE 3-in-1 Guarantee to shoppers on – for free.  Through TheFind's merchant center, registered stores can sign up to offer the buySAFE Guaranteed service, which provides shoppers on TheFind with an enhanced level of confidence that increases conversions and repeat purchases for participating merchants by as much as 15%, according to buySAFE.  

Shoppers who start their shopping on will automatically receive - for free - a buySAFE 3-in-1 Guarantee from all merchants displaying the buySAFE Guaranteed Seal. The buySAFE guarantee specifically offers shoppers a $500 guarantee on all purchases, up to $10,000 in identity theft protection, and a same store low price guarantee of up to $100.  

"Empirically, we have seen increased conversion rates for merchants who display enhanced trust certificates like those available from buySAFE," said Ron Levi, VP of product and brand at TheFind.  "Partnering with buySAFE allows us to help merchants build a more trusted relationship with consumers, which ultimately is a benefit to the merchant, the individual shopper, and TheFind."

As an added incentive, TheFind and buySAFE are offering merchants who sign up before June 30 an opportunity to win a full year of the buySAFE Guaranteed for free.  "There are three questions that determine shoppers' confidence when selecting an online store – is this merchant safe to do business with, will my privacy and personal data be secure, and am I getting the best price," said Jeff Grass, CEO of buySAFE.  "The buySAFE 3-in-1 Guarantee answers each of these questions, making it easier for shoppers to buy from a merchant.  This partnership with TheFind makes it easier for merchants to say yes to displaying the buySAFE Seal and providing the 3-in-1 Guarantee to every buyer referred to their website from TheFind."

This joint offering from TheFind and buySAFE is available immediately to online stores in TheFind's merchant center. Merchants can easily upgrade to the full buySAFE Guaranteed service to increase conversion, maximize profits and offer a buySAFE 3-in-1 Guarantee to all of their shoppers.

About TheFind

TheFind is a top 2 shopping search engine, according to comScore's measure of total visits, and from a base of 23 million visits per month, it is also the category's fastest growing site. Unlike anything before it, TheFind is built on multiple patents that make it simple to shop any store and every store, all at once. With the inclusion of matching coupons, reviews, and local store information, TheFind makes smart buying decisions easy. Founded in 2005, TheFind has been profitable since late 2008. TheFind is headquartered in Mountain View, California, with offices in San Francisco and is backed by Bain Capital Ventures, Lightspeed Venture Partners and Redpoint Ventures.

About buySAFE

buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group.