theIRapp™ Launches Online Investor Relations App Builder for iPhone, iPad and Android

NEW YORK, Aug. 21, 2012 /PRNewswire/ -- theIRapp™ (www.theIRapp.com), the only investor relations app building solution that allows publicly traded companies to optimize their Investor Relations content for iPhone, iPad and Android mobile devices, today launched a new online resource as an easier, faster way for companies to build Investor Relations apps.

theIRapp™ online app building solution was launched to further deliver advanced investor relations mobile engagement for public companies that are looking for a turnkey IR app building solutions. 

The resource was included as a new feature as part of the relaunch of theIRapp™ website. The site now features additional resources that allow a company to optimize its IR content so critical information is easy to view and interact with on mobile devices. By simply uploading its ticker symbol and corporate logo, a public company can have a highly-customized mobile app ready on Apple's App Store and Google Play in only a few weeks at considerably reduced time, cost and effort.  In addition, it replaces the need for a company to hire an app developer or use internal IT or web development resources.

The inclusion of a turn-key online resource for companies to build an IR app gives any public company the ability to build an app with features that include:

• Push notifications alerting investors when new information is available
• Investor sign-up for company information
• Investor email opt-in
• Information sharing via social media channels and email
• Automated, real-time stock price information (through live data feeds)
• Automated posting of newswire released press releases
• Immediate downloads of SEC filings
• Video streaming
• Audiocast conference call streaming
• Corporate materials such as fact sheets, presentations, or marketing materials
• Analyst coverage
• Listings of upcoming Events
• Company contact information

"Providing investors with information that they can easily obtain and view on their mobile devices has moved to the forefront as an issue for public companies," said Jeff Corbin, co-founder of theIRapp™. "With our new online resource, theIRapp™ takes mobile investor relations to a completely new level.  Now, any company with a few clicks can build an IR app to distribute its press releases, corporate materials, presentations, videos, audiocast conference calls and any other communications content to a significantly larger audience of current and potential investors.  And, this can be done at a fraction of the cost a company would have to pay to develop an IR app on its own."

He continued, "As mobile devices proliferate and change the way investors consume information from public companies, theIRapp™ will allow companies to stay ahead of the curve in how they share information with investors anytime and anywhere."

The new online resource builds apps based on theIRapp™ Version 2.0.  theIRapp™ has taken the lead in marketshare in the IR app space with companies such as SodaStream, TSYS, Allete and Unilife, among others, as subscribers.

To view additional resources, including videos, FAQs and to demo theIRapp™ visit http://www.theIRapp.com/. 

About theIRapp™
theIRapp™ (www.theIRapp.com) is a turnkey mobile investor relations application building solution available to all publicly traded companies listed on a U.S. stock exchange or the Toronto Stock Exchange.  It enables a company's investor relations information to be downloaded via Apple's App Store on the iPhone and iPad as well as Google Play for Android devices. theIRapp™ is a simple way for investors to engage with critical company and stock information.  theIRapp™ delivers easy sharing of content with colleagues and friends as a next generation IR solution for establishing transparency, building shareholder loyalty, and expanding an investor following.

By providing a company's ticker symbol and logo, a public company can have its own customized app available as a free download across millions of investors within a matter of weeks.  Through theIRapp™, retail and institutional investors have access to automated, real-time stock price information (via live data feeds), press releases, SEC filings, analyst coverage, corporate documents (fact sheets, presentations, etc.), videos, audiocast conference calls, upcoming events and company contact information. 

Media Contact:
Joe McGurk
KCSA Strategic Communications
(212) 896-1231
jmcgurk@kcsa.com

SOURCE theIRapp