thePlatform and LSDLive Sign OEM Agreement to Provide Cloud-Based Video Publishing Services Throughout Latin America

USA - English

• Latin America - español

SEATTLE and BUENOS AIRES, June 26, 2013 /PRNewswire/ -- thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, and LSDLive, the leading live event producer in Argentina, today announced a new strategic agreement to provide comprehensive publishing services for live and on-demand video, across devices, throughout Latin America. The companies also announced that their first joint customers include several of the most respected media companies in the region.   

Under this new agreement, LSDLive has licensed thePlatform's mpx system, which will be bundled as a complement to LSDLive's suite of video production services, encoding, uploading, and live event technical support. With mpx providing the back-end, customers will be able to manage and distribute live and on-demand videos to their own websites, third-party sites, smartphones, tablets, and more. In addition, mpx provides a simple Web-based console for managing their video libraries, highly customizable video players, enterprise-grade reliability, and more.

"thePlatform makes video publishing easy, at scale, for many of the largest media and entertainment companies in the world," said Marcelo Brodsky, president of LSDLive. "mpx was the obvious choice when it came time to partner with a cloud-based video management system that could meet our needs. Together, LSDLive is even better placed to provide expanded services throughout the region." 

"We've had our eye on the tremendous opportunity in Latin America for some time," said Marty Roberts, senior vice president of sales and marketing at thePlatform. "Now, with LSDLive, we have a partner with proven experience and an exceptional reputation serving the Latin America video market. Their expertise in live events, coupled with our cloud-based video management system, will provide programmers, TV operators, and other content owners an unmatched choice for their video businesses."  

Customers Across Argentina and Latin America

Initial customers that will rely on LSDLive and thePlatform for online video publishing include:

• Grupo Clarin, Argentina's largest media conglomerate, to support major music events such as Creamfields and UMF, among many others;
• Infobae, the third largest newspaper in Argentina;
• Paka Paka, a prominent television channel for children's programming;
• Canal Encuentro, a leading TV channel for documentary and public broadcasting;
• 360tv Digital, a new online channel with a variety of compelling programming; and
• Iurd TV, a popular faith-based programming network from Universal Church of the Kingdom of God.

More information about Latin Stock Digital is available at www.LSDlive.com. More information about thePlatform is available at www.thePlatform.com. 

About thePlatform
thePlatform™ is the leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company's services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: A+E Networks, Astral, BT, Cablevision, CBC, Comcast, Cox Communications, E!, the Golf Channel, HIT Entertainment, Liberty Global, NBC Local Media, NBC Sports Regional Networks, Outdoor Channel, Oxygen, Rogers, Shaw Media, Style, Syfy, Time Warner Cable, Travel Channel Media, truTV, USA Network, and numerous others. With more than decade history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash. For more information: www.thePlatform.com.

About LSDLive
LSDLive is the leading organization specialized in live streaming of video to the web in Latin America. Media companies, corporations and broadcasters use LSDLive to transmit their live events to the web. The company works with music producers to deliver their content to the web, as well as to bring in sponsorship to the live events and to integrate them in an overall marketing program. LSDLive delivers full solutions for shows and other live events, from production to editing, encoding, uploading and streaming to multiple devises. The company also streams to the web live content of multiple broadcasters (TV and Radio, 24x7) and delivers corporate solutions.  With a strong presence in Argentina and a growing development in Brazil, Mexico and Peru, LSDLive is focusing on becoming the first pan regional live steaming company in Latin America. Clients include Clarin.com, Ford Motor Company, Volkswagen, Johnson & Johnson, JWThompson, Canal Encuentro, The Universal Church, InfoBae, Disney, and many others. LSDLive is an offspring of Latinstock, a long established network of content distribution founded in 1986. With offices in Brazil, Argentina, Mexico, Chile, Colombia, Ecuador, Peru and Uruguay Latinstock has extended its activity from still photography to video along the last few years, fulfilling the needs of its clients. For more information:www.LSDlive.com.

All trademarks appearing herein are the property of their respective owners.

SOURCE thePlatform