Therapedic & Hollandia International Sign Licensing Deal

SEDROT, Israel and PRINCETON, N.J., May 13 /PRNewswire/ -- Hollandia International, manufacturer of the world's most luxurious sleep systems and the leading bedding retailer in Israel, has formed a strategic alliance with global mattress brand Therapedic. Under terms of the deal, Hollandia will own the Therapedic license for Israel and Cyprus, and said it planned to open Therapedic retail stores in Israeli cities over the next year. Additionally, both companies have announced that they will form a joint research and development team that will create products leveraging Hollandia innovation, which would be sold throughout the world.

"Hollandia makes some of the most luxurious products in our industry, and on the retail side of their business, they understand the importance of selling the benefits of a good night's sleep," said Gerry Borreggine, Therapedic president and CEO. "Together, I think we make a powerful combination in the bedding industry."

Hollandia CEO Avi Barssessat said he had been looking for sometime to find the right U.S. sleep products brand to bring to Israel.

"Israelis love American brands, and Therapedic is an outstanding sleep products company that offers a full range of product choices. I think the brand will resonate well here in Israel," he said. "We have examined the growth of Therapedic internationally to benchmark what has worked outside of the United States, and we believe our strategy will make it the fastest growing brand in Israel."

Hollandia now operates in more than 120 locations throughout the world including two retail showrooms in Philadelphia and Short Hills, N.J. All its products are manufactured in Israel.

Hollandia draws upon more than 29 years of perfecting sleep systems, to create a unique customer experience combining superior service with the highest quality materials In addition to its innovative sleep systems, Hollandia manufactures a full range of complementary sleep essentials such as plush pillows, fitted sheets, blankets and mattress protectors.  Committed to innovation and technology, Hollandia also offers custom-made style essentials such as a daybed or ottoman that can easily transform into an extremely comfortable guest bed. For more information please go to www.hollandiainternational.com.

Therapedic International is a 53-year-old mattress and sleep products manufacturer, with over 50 licensees producing products under the Therapedic brand label throughout the world.  

SOURCE Therapedic International; Hollandia International