There She Is... Joseph Ribkoff Partners With Miss America 2012

LAS VEGAS, Jan. 19, 2012 /PRNewswire/ -- Joseph Ribkoff, a leading designer of women's dresses and sportswear, announces its partnership with Miss America 2012, Laura Kaeppeler. 

(Photo: http://photos.prnewswire.com/prnh/20120119/NY38085 )

While Kaeppeler was being crowned Miss America on Saturday, January 14th at Planet Hollywood Resort & Casino, Canadian design house Joseph Ribkoff was already busy backstage planning her wardrobe for her upcoming events this week as well as throughout 2012.

"We're delighted to be dressing such a dynamic young woman," says owner Joseph Ribkoff. "Laura has her own individual style and projects confidence while radiating a fresh, youthful yet classic style. We look forward to helping her look her best throughout the year."

"My style is 'less is more' business casual," says Kaeppeler, the young, fashionable music major who intends on pursuing a law degree after her year as the crown holder. "As Miss America, I'll be travelling more than 20,000 miles every month, so I'm especially excited to be able to select my outfits from Joseph Ribkoff, a collection of more than 300 pieces, including dresses and coordinating separates that are easy-to-wear and easy-to-care for, needing little besides a few great accessories to go from suitcase to stage!"

And, it won't be hard for Kaeppeler to go from suitcase to stage this season in effortless style. For spring 2012, the dress reigns supreme. Key Joseph Ribkoff pieces that Kaeppeler will be wearing include one-shoulder silhouettes, bold floral and animal prints, color-blocked dresses, striped and polka dot monochromatic pieces, shirt dresses and retro-inspired sheaths.  Miss America 2012 will also be able to mix-and-match a slew of gorgeous, printed tunics, sleeveless tops and lightweight jackets with the designer's cropped, fitted trousers and easy-to-wear leggings.  Simply put, Kaeppeler's time on the road will be both easy and flawless with a suitcase full of Ribkoff pieces.

During her time as the Miss America crown holder, Kaeppeler will be Joseph Ribkoff's ambassador on the road for the organization as well as playing host at several events on behalf of the brand in North America and Europe. This includes a visit to the White House, an appearance at the Kentucky Derby, and a ride on a float in the Macy's Thanksgiving Day Parade, among other events. For the past four years, the Joseph Ribkoff brand has been the official designer for the Miss America organization.

Joseph Ribkoff's reputation is built on the innovative versatility, affordability and quality of its collections along with its unmatched excellence in customer service. Based in Montreal, Canada, the brand is one of the country's most successful fashion exporters with more than 300-piece seasonal collections offered in sizes 2 to 20 at prices ranging from $150 to $300. Retailers can be located by calling 1-800-361-1839.

ABOUT JOSEPH RIBKOFF:

Montreal-based, Joseph Ribkoff is one of Canada's leading design and manufacturer of women's dresses and sportswear. A global exporter, Ribkoff sells in 22 international markets, including the U.S., Western and Eastern Europe, Scandinavia and Australia. The Joseph Ribkoff brand can be found in Canada and internationally exclusively in specialty stores. Visit www.josephribkoff.com.

ABOUT MISS AMERICA ORGANIZATION:

The Miss America Organization is one of the nation's leading achievement programs and the world's largest provider of scholarship assistance for young women. Last year, the Miss America Organization and its state and local organizations made available more than $45 million in scholarship assistance. For more information, go to www.missamerica.org.

SOURCE Joseph Ribkoff