These Five Beverage Companies Are Battling it Out at the Super Bowl and Abroad

Jan 14, 2013, 10:35 ET from

LONDON, January 14, 2013 /PRNewswire/ --

Soft drinks companies, which include Dr Pepper Snapple Group Inc. (NYSE: DPS), SodaStream International Ltd. (NASDAQ: SODA), The Coca-Cola Company (NYSE: KO), Pepsico Inc. (NYSE: PEP) and Monster Beverage Corporation (NASDAQ: MNST), are facing a changing landscape but one with seemingly ample potential for growth. The saturated Western markets are largely taking a step back from traditional sugary choices, as obesity and other health concerns become increasingly in-focus. This has been pushing many beverage companies, including Dr Pepper Snapple Group Inc., to innovate new appealing products which satisfy the demand for healthier and lower calorie alternatives. Ask our analysts which companies in the beverage industry have been able to achieve the right balance between innovation and consumer satisfaction by signing up at

Rising environmental awareness and tight budgets may also be shifting consumer trends and in turn boosting demand for alternatives to canned and bottled drinks, such as those offered by SodaStream International Ltd. In emerging markets, demand is growing in-line with the fast expanding middle-class. Many companies are looking to expand their operations in these areas, some, such as The Coca-Cola Company, through strategic acquisitions and others, like Pepsico Inc., through profitable partnerships. While also seeing relatively good potential for expansion, Energy drink producers, such as Monster Beverage Corporation, have been facing controversy and criticism at home in recent months. Want to have our analysts opinions on these stocks, why don't see join our online investor community and talk to our financial experts at

The worsening health crisis in the U.S. and across many developed markets is driving up demand for healthier drink choices and producers are ready to oblige. Industry players have been investing heavily in developing and advertising health-conscious beverages as a way to boost sales in developed markets where they have been waning for some. Following success with its Dr Pepper TEN® and positive trials across a number of markets last year, this month marks the launch of 10-calorie versions of five of Dr Pepper Snapple's most popular soda brands. The mid-calorie drinks are aimed at health-conscious adults who want to enjoy their favorite drinks with the full flavor but fewer calories. Did Dr Pepper Snapple's new products translate profitably, ask our analysts by registering at

A beverage segment which has been facing rising scrutiny in a number of developed markets is Energy Drinks. Debates have been raging over their effects on health, as well as their effectiveness. The headlines seem to have impacted energy drinks' convenience store sales in December, which according to a recent report grew at a slower rate than a year ago. However, many feel the dip will be temporary. Global demand continues to trend up which could be a positive for Monster Beverage Corporation moving forward. Our analysts can tell you if Monster Beverage is a good portfolio pick, sign up now

It is not only health issues which have been influencing beverage trends; it seems that tighter budgets and even concern for the environment may also be influencing decisions. Israel's SodaStream International Ltd. makes countertop home-based soda machines which use reusable bottles, tap water and syrup. The company has been enjoying strong daily sales of an estimated 10,000 units, across around 45 countries, and reportedly has plans to expand into the all important markets of India and China this year. Having  enlarged its syrup line to include American favorites such as Crystal Light, Country Time Lemonade and Kool-Aid , as well as V8 Splash and V8 V-Fusion drinks, SodaStream appears to be pushing hard to gain momentum in U.S. markets with a new advertising campaign, The SodaStream Effect, due to kick off on Super Bowl Sunday. Analysts at believe that SodaStream will be a great household name, but would they impress the investor community, find out now by signing up at

SodaStream is not the only one with big Super Bowl plans. PepsiCo has reportedly joined forces with Anheuser-Busch InBev in a joint agreement to promote Bud Light, Pepsi and Doritos together as a one-stop party solution, with the tagline "Super Bowl. Super Team. Super Party.". In other news Pepsi has been pushing forward into China having recently announced that it has struck a deal with Burger King, which will now serve Pepsi in the region. The Coca-Cola Company also seems focused on expansion at present as it continues with its acquisition spree, which has included purchases at home and abroad. The company kicked off 2013 with the acquisition of Sacramento Coca-Cola Bottling Company Inc., the sixth-largest independent Coca-Cola bottler in the United States. Acquiring bottling partners has the potential to allow Coca-Cola to improve efficiency, boost productivity and ensure resources are used in the most advantageous way. See how companies in this industry have grown over the past years and how they are expected to perform in the future. Talk to our analysts, sign up now for free at

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