THIEL Audio Taps New Digital Strategist
Nathan Lux Appointed Digital Marketing Manager
NASHVILLE, Tenn., Aug. 22, 2016 /PRNewswire/ -- THIEL Audio Products, Inc. announced Nathan Lux has been named Digital Marketing Manager effective August 17, 2016.
As Digital Marketing Manager, Lux is responsible for driving improvements in brand presence, artist and social connections, subscriber interest, pay-per-view events, e-commerce, as well as leveraging technologies in support of revenue generation of both THIEL and its entertainment division AURORA, the nation's first 4K live concert streaming network.
"With the addition of Nathan Lux, THIEL Audio continues to add talent and build a class leading marketing department. Nathan brings experience and expertise that will enable THIEL Audio and AURORA to expand its digital capabilities in service of its customers and consumers. Nathan brings a level of energy, creative spirit and drive that will transform our marketing efforts," says Stuart Levine, THIEL Chief Revenue Officer.
Lux's experience spans 15+ years, specializing in digital asset creation/management, marketing, public relations, project management, web design, eCommerce, merchandising, social media strategy and brand management.
Lux comes to THIEL most recently from Barrett Firearms, where he managed international marketing efforts of the company's products and services. During his tenure, Lux spearheaded efforts to build brand awareness, increase customer acquisition and enhance retention and loyalty. He performed product and lifestyle photography, as well as graphic layout and design, international media buying and placement, coordinated trade show activities, developed social media strategies, and managed the company's website, eCommerce and merchandising.
Prior to that, Lux spent nine years at the Tennessee Film, Entertainment & Music Commission, a position appointed by the Office of the Governor. In his position, he promoted business development, marketing the State's key industry assets and competitive advantages to high level industry executives statewide and abroad. Additionally, Lux administered the Film/TV Incentive Program and was responsible for helping productions track their progress in the program, providing updates to the legislature and general public.
About THIEL
THIEL Audio is a loudspeaker manufacturer providing components for the highest quality music and cinema sound reproduction in the home. For forty years, THIEL has woven a nearly magical synergy between engineering brilliance and an unfailing passion to create the most lifelike reproduction of recorded music. The company is building on Jim Thiel's legacy by constantly striving to make new discoveries, enabling THIEL to produce premium audio products to connect with music lovers of this decade and beyond. www.thielaudio.com
SOURCE THIEL Audio Products, Inc.
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