"Thin Out" Your Meals and More With New Sargento Ultra Thin Sliced Cheeses

"Thin to Win" Challenge Asks People to Simplify Their Lives in 45 Days

May 03, 2012, 10:39 ET from Sargento Foods Inc.

PLYMOUTH, Wis., May 3, 2012 /PRNewswire/ -- Wish you could have your cheese (or cake) and eat it too? Well now you can! New Sargento Ultra Thin Sliced Cheese is the same delicious Sargento natural cheese, with 45 or fewer calories per slice. In celebration of the new Ultra Thin Slices, Sargento is challenging cheese lovers to "thin out" their meals and their lifestyles through a 45-day "Thin to Win" Challenge. Starting tomorrow, people can visit the Sargento Facebook page to win prizes and coupons by completing a series of challenges designed to help organize, simplify and "thin out" their lives.

"Whether it's our meals, closets or stressful workloads – there are always ways we can simplify our lives," says Stephanie Meyer of Sargento Foods Inc. "With only half the calories of regular cheese slices, our new Ultra Thin Sliced Cheeses help consumers 'thin out' their meals without sacrificing taste. That's why we're challenging people to thin out their lives through other activities, such as donating old books, decluttering their refrigerators or creating weekly 'to-do' lists."

To participate, visit the "Thin to Win" tab on the Sargento Facebook page to take a pledge. "Thin to Win" challenges will be posted on the page, and participants will have 24 hours to complete them. Entering is as simple as submitting a photo or written testimonial. Sargento will announce winners after each challenge and award prizes to help them "thin out" their lives. Sargento will give away more than $8,000 in prizes, including gift cards, digital cameras, product coupons and tablets.

Available nationwide in Swiss, Provolone, Colby-Jack and Mild Cheddar varieties, the Ultra Thin Sliced Cheeses are thinly cut from natural cheese and contain only half the calories of traditional slices. The new varieties provide cheese lovers the option to lighten up their wraps, omelets, casseroles, burgers and more.

For more information on Sargento products, and to locate a store near you that carries the new Sargento Ultra Thin Sliced Cheeses, visit www.sargento.com.

About Sargento Foods Inc.

Sargento Foods Inc. has demonstrated its passion for cheese and cheese-based meal solutions throughout its history. Founded in 1953 in Plymouth, WI. Sargento is a leading manufacturer, packager and marketer of natural shredded, sliced and snack cheeses, cheese appetizers, ingredients, sauces and other culinary solutions. Sargento is owned and operated by the Gentine family, and has net sales of more than $1 billion. For more information, please visit www.sargento.com.

For More Information:
Kerry Robinson

SOURCE Sargento Foods Inc.