PHILADELPHIA, April 25, 2014 /PRNewswire/ -- Think it First, a full service digital marketing, technology, and design firm based in Wayne, PA, was selected by The Philadelphia Convention & Visitors Bureau (PHLCVB) to craft the new online experience for www.discoverPHL.com. The new website launched earlier this week, which aims to drive tourism and convention center traffic to the city of Philadelphia. The organization's robust international marketing channel has a broad reach and is translated into 11 different languages. The refreshed website includes vastly improved usability features and a crisp new functional design.
"Our engagement with Think it First has been an awakening experience," says Peg Archdeacon, Marketing and Communications Director for PHLCVB. "In short time, Think it First has proven their value as a strategic partner to our organization and we have really enjoyed their fresh take on designing our website for clear and honest communication."
The goal of the website redesign is to drive engagement and interaction, while focusing on strengthening the partnerships with a booming Philadelphia hospitality industry.
"We've built a culture at Think it First to consistently push the limits of design, technology, interaction and creative thinking," said Joe Lashinger, Managing Partner of Think it First. "We are thrilled to be partnered with the PHLCVB and bring our expertise to life on the discoverPHL.com website."
About Think it First: An agile team of creative strategy and design professionals specially equipped to improve the brand experience through multiple forms of visual media. Relying on intention, intellect and instinct, Think it First has deep experience developing design and technology solutions that enrich relationships between people and influence positive behavior. www.thinkitfirst.com
About the PHLCVB: The Philadelphia Convention & Visitors Bureau (PHLCVB), a private, nonprofit membership corporation, is the official Tourism Promotion Agency for the City of Philadelphia globally and the primary sales and marketing agency for the Pennsylvania Convention Center. www.discoverphl.com
SOURCE Think it First