thinkbaby™ and thinksport™ LIVESTRONG® Sunscreen - The New Standard in Safe Sunscreen

AUSTIN, Texas, June 21, 2011 /PRNewswire/ -- The majority of sunscreens currently on the market are full of questionable ingredients and controversy surrounds their potential to be photocarcinogenic.  Simply looking at the ingredients you'll quickly realize you don't recognize any of them.  Many existing sunscreens have been brought to market with little concern for their safety or effectiveness.  Not only do ingredients in sunscreen interact with skin, but data shows that some chemicals can be detected in the bloodstream.  "The situation is unacceptable," says Christopher Gavigan, former CEO of Healthy Child Healthy World, adding, "Children and families are exposed daily to a complex mixture of industrial chemicals and pollutants. Scientific data about how these affect our body and our health is widely misunderstood and unknown."  Most people wear sunscreen to reduce the chance of developing cancer, so why apply something that could potentially increase this risk?  This question has unfortunately left many people moving away from using sunscreen at all.

(Photo:  http://photos.prnewswire.com/prnh/20110621/LA22832)

It is with this concern that a company known for unique and safe products for babies and adults was compelled to create a safe and effective solution.  thinkbaby and thinksport LIVESTRONG® sunscreen formula provides broad-spectrum UVA and UVB protection and is free of UV chemical absorbers. "Just as thinkbaby and thinksport have demonstrated throughout their line of products, we feel it should be every company's goal to protect the health of the fetus, infant, child and others who are most vulnerable to toxic injury," according to Gavigan.

The new sunscreen utilizes one active ingredient, zinc oxide, absorbs almost perfectly clear, falls into the highest category for water resistance and has a sensible SPF 30+ rating.  A quick look on your local drugstore shelf will show an increasing number of chemical sunscreens boasting ultra-high SPFs of 60 and greater.  A SPF higher than SPF 30 offers only minimal improvement in sun protection and does not provide insight into its ability to protect for both UVA and UVB.  After over 30 years of little regulation surrounding sunscreen statements, the FDA is putting into motion new rules to help safeguard consumers against hyper inflated claims and will be regulating false term usage such as "waterproof" and "sweat proof".

"We have a unique approach to developing new products," explains Kevin Brodwick the founder of thinkbaby and thinksport.  "We are aware of the tremendous number of hazards present in consumer products.  We work with leading scientists to create products free of biologically harmful toxins and carcinogens in order to offer consumers alternative solutions."  thinkbaby's leadership led it to become one of the first companies to offer a complete BPA free line of baby products. thinkbaby's sister company, thinksport, extended the company's focus by introducing the first BPA free insulated sports bottles. With the introduction of the sunscreen line, thinkbaby and thinksport are quickly establishing themselves as thought leaders in multiple major categories.  thinkbaby and thinksport's commitment to creating safe products has already landed their sunscreen as one of the top sunscreens for babies,  beach and sport by the Environmental Working Group's database Skin Deep Guide in both 2010 and 2011. The formulation was also the first to pass Whole Foods Premium Care requirements. 

In 2010, thinkbaby and thinksport sold through their first six productions of sunscreen in hours of release and was one of the top 20 most searched items on Amazon.com. For 2011, thinksport has partnered with LIVESTRONG, the leading global organization empowering and inspiring people affected by cancer.  thinksport is the first and only sunscreen that directly benefits the fight against cancer with the purchase of each tube.

thinksport is offering a 25% discount until July 15th.  www.thinksport.co/LIVESTRONG.html

About thinkbaby and thinksport

thinkbaby and thinksport were developed to address the growing concern of harmful chemicals leaching from consumer products. Through work with leading scientists and testing labs, thinkbaby and thinksport offer a comprehensive suite of products ranging from their complete line of BPA-free baby feeding products, super-insulated sports bottles, PVC-free yoga mats, and now top rated safe sunscreen solution for babies to athletes.  thinkbaby and thinksport continue to expand their mission and leadership in the development of safe, effective and sustainable consumer products. www.thinkbaby.co and www.thinksport.co

SOURCE thinksport