ThinkEco Modlet® Starts Saving Money for Consumers

NEW YORK, Nov. 7, 2011 /PRNewswire/ -- ThinkEco, Inc. (www.thinkeco.com), a New York City-based company that develops easy-to-use energy efficiency technologies for homes and businesses, has made its flagship product, the modlet®, available to retail customers for the first time.  The modlet – or modern outlet – is designed to save consumers money and time. The modlet automatically cuts power to plugged-in electronics based on personalized schedules, so consumers can start paying for only the electricity they need. Through the web-based software, consumers can track savings and adjust schedules to control their electricity use any time. The same software can be used to conveniently control electronic devices wirelessly, from any web browser or through the user's mobile device.

(Photo: http://photos.prnewswire.com/prnh/20111107/NY01371 )

"The modlet is a long overdue upgrade to the standard wall socket," said Jun Shimada, CEO of ThinkEco. "Think about it, our homes and everything inside have become technologically sophisticated over time, but the wall outlet has remained unchanged for over 80 years. As it is now, it's impossible to tell when energy is invisibly being wasted by plugged-in appliances, and there's no way to automatically curb the wasteful use."

ThinkEco's modlet is now available at www.themodlet.com, BestBuy.com and at the new Best Buy Home Energy™ retail concept debuting at three Best Buy stores located in Houston, Chicago, and San Carlos, Calif.

The award winning modlet enables all consumers to effortlessly incorporate sophisticated energy-saving technology into their lives at an affordable price.  The modlet starter kit includes the two-socket modlet, a USB receiver and free access to the web software for $49.99 at BestBuy.com. Additional modlets can be purchased for $44.95 to create a whole energy-saving network of connected electronic devices.

"People are always looking for easy and affordable ways to cut down on their energy use.  Not only is the modlet the answer, it actually takes it a step further," said Shimada.  "Beyond the simplicity and the affordability of the modlet is an intelligent software engine that does the heavy lifting for the end user so you can save money without wasting time."

The modlet can be self-installed by consumers in just minutes.  Simply download the software and follow a few steps to set up. Any electronic device that is then plugged into the modlet is smart-control enabled.  Powering the modlet web software is an intelligent engine that recommends ways for users to reduce their energy waste after monitoring their devices over a 2-week baseline period. Users can convert these recommendations into actual savings with a simple 'click' of the software.  If users already know what their savings schedule should be for their modlet, they can skip the recommendation step and start scheduling on their own. Either way, once set, the modlet takes control so the savings start rolling in every day.

Product features:

• Solution in a box: All that consumers need to get started is a Modlet Starter Kit ($49.99) and their own computer with Internet connection.
• 5-minute set up process: First, set up an online account, then put the USB into the computer and plug the modlet into any standard outlet, and the wirelessly-communicating modlet is ready to be used.
• Intuitive software: Modlet software is displayed to consumers in an intuitive web-based format on www.mymodlet.com.
• Auto money-saving: Modlet turns off power to connected appliances on schedule to eliminate wasteful energy use. Users can have as many schedules as they wish.
• Intelligence built-in: Modlet monitors baseline energy use and recommends auto-saving schedules for users to implement via software.
• Simple savings templates: Modlet software comes with schedule templates for common applications, such as "federal holiday plan" that lets users schedule their devices differently on federal holidays.
• Easy override: If the user's schedule happens to change temporarily, modlet schedules can be overridden with a simple tap of the modlet button.
• Savings tracker: Users can track and compare how much money and energy has been saved over time, as they reduce their energy waste and optimize electronics use.
• Safe and smart outlet: Modlet is a UL-approved 2-socket outlet that handles 2 separate channels for energy monitoring and control, with built-in surge protection.
• Remote controllable: Users can optionally control their devices from anywhere via browser or app.
• Easy expandability: If consumers want to add additional modlets to their secure network, they can do so anytime from the same software interface that was first used during set up.
• Downloadable data: If users want to download their energy use data for further analysis, they can do so by selecting the date range and devices.

About ThinkEco, Inc.

Founded in 2008, ThinkEco, Inc., is a New York City-based company developing easy-to-use energy efficiency solutions for homes and businesses. Its flagship product, the modlet, is an intelligent outlet that provides a simple, low-cost and installation-free method for saving money and energy on electronic devices. For more information, visit www.thinkeco.com. For the latest updates and news, follow the company on Twitter at @ThinkEco and on Facebook at www.facebook.com/ThinkEco.

SOURCE ThinkEco, Inc.