ThinkGeek Celebrates 15 Years of Being Awesome

The Online Retailer Remembers When Dial-Up was Still a Thing

Aug 13, 2014, 11:00 ET from Geeknet, Inc.

FAIRFAX, Va., Aug. 13, 2014 /PRNewswire/ -- Like all great things, ThinkGeek was launched on Friday the 13th. Since that fateful day in 1999, the company has gone on to become the world's premier retailer for people who want to express their geeky passions in unique ways.

What started as a site with custom t-shirts and mugs has grown to become a company that creates technological wonders like the Technomancer Wizard Hoodie, carries over 18 licenses – including Star Wars, Doctor Who, Marvel, and Minecraft – and sources hundreds of exclusive products every year.

To celebrate their 15-year anniversary, ThinkGeek recently launched a brand new site, logo, and tagline. The brand's new look is designed to capture the passion that people feel for the things that that they love, while honoring geekiness in all its forms.

"Our new tagline invites everyone to Join In. Geek Out," states Katy McCarthy, ThinkGeek's CEO. "It's our belief that there is a geek in everyone and we want to continue enabling people to embrace their geeky passions. Our birthday is the perfect time to encourage everyone to celebrate that along with us."

Along with promotions featuring some of the company's greatest hits, ThinkGeek is celebrating its birthday with a video that highlights that anyone can be a geek. To view the video, visit

About ThinkGeek
ThinkGeek, a wholly owned subsidiary of Geeknet, Inc. (NASDAQ: GKNT), is the premier retailer for the global geek community. Since 1999, ThinkGeek has been creating a world where everyone can express and celebrate their inner geek, turn their interests into passions, and connect with one another. We are obsessed with creation and sharing unique and authentic experiences that stimulate our fans' imaginations and fuel their geek core. We believe there is a geek in everyone and invite you to Join In. Geek Out. Learn more at


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SOURCE Geeknet, Inc.