BURBANK, Calif., Oct. 18, 2018 /PRNewswire/ -- Mario Xavier Carrasco, co-founder and principal of ThinkNow, a technology driven cultural insights agency, has received the 2018 Industry Change Agent of the Year award by the Next Gen Market Research Group (NGMR). The NGMR awards for thought leadership and industry disruption were presented yesterday at The Market Research Event (TMRE) in Scottsdale, AZ.
The award recognizes Carrasco's work to launch the industry's first planning and segmentation tool focused on the multicultural market, ThinkNow ConneKt.
"I am honored to be recognized as the Industry Change Agent of the Year. ThinkNow strives to challenge the status quo in our industry," Carrasco said. "Recognition for our new planning and segmentation tool, ThinkNow ConneKt, underscores not only the importance of having on-demand data that reflects the multicultural reality of the U.S. today, but also the need for disruptors within the industry willing to shake things up."
Now in its 10th year, The Annual NGMR Awards recognizes market research companies and individuals who, through outstanding leadership and indisputable conviction, have defied convention in their efforts to bring disruptive technologies and methodologies to the market research industry.
Other winners of the 2018 NGMR Awards included:
Ted Waz, CEO of Opinion Economy: "2018 Outstanding Disruptive Startup"
Susan Ferrari of Align: "2018 Most Innovative Research Method"
About ThinkNow ThinkNow is a technology driven cultural insights agency. ThinkNow enables companies and government agencies to discover the cultural drivers that influence consumer decisions. We provide insight solutions to help organizations thrive in a changing demographic environment. ThinkNow also owns and operates one of the largest and most representative Hispanic online panels in the industry, DigaYGane.com, used to service our own research as well as provide samples to the leading market research companies in the world. Learn more at www.thinknowresearch.com.