thinksport™ LIVESTRONG® Non-Toxic Sunscreen Now Available Online and In Stores

AUSTIN, Texas, May 12, 2011 /PRNewswire/ -- In honor of skin cancer awareness month, thinksport™ and LIVESTRONG® are pleased to announce that thinksport LIVESTRONG Sunscreen, a non-toxic formula that may decrease one's risk of cancer, is now available online and in stores just in time for summer.  Online retailers carrying thinksport LIVESTRONG sunscreen include: thinksport.co, Amazon.com, Drugstore.com, CVS.com and REI.com.  The sunscreen is available at most Golfsmith and Whole Foods Market stores nationwide.  Consumers in Austin, Texas can find thinksport LIVESTRONG Sunscreen in-store at the following retailers: Austin Bikes, Austin Tri Cyclist, Bettysport, Bicycle Sport Shop, Hill Country Running, Jack and Adam's Bikes, Mellow Johnny's, People's RX, RunTex, Whole Earth Provision and Whole Foods Market.  A single tube of the sunscreen retails for $15.99.

(Photo:  http://photos.prnewswire.com/prnh/20110512/LA01040)

thinksport has set the standard for premium, non-toxic sun care and is the only sunscreen on the market that also directly supports the fight against cancer with the purchase of each tube.  The Environmental Working Group's (EWG) database Skin Deep reports that a majority of the sunscreens on the market contain chemicals that are biologically harmful and contain known carcinogens.  thinksport is proud to partner with LIVESTRONG to offer a safe and effective solution.  Highlights of thinksport LIVESTRONG sunscreen include:

• top-ranked sunscreen on EWG's database Skin Deep
• first sunscreen to pass Whole Foods' Premium Care requirements
• provides broad-spectrum UVA and UVB protection
• highest-rated level of water resistance
• mineral based sunscreen with 20% zinc oxide
• no chemical UV absorbers, no PABA, no parabens, no BPA
• does not contain biologically harmful chemicals
• a member of the Safe Cosmetics Campaign Compact
• formulation applies virtually clear and is non-oily.

LIVESTRONG is the brand of the Lance Armstrong Foundation, created in 1997 by the cancer survivor and champion cyclist to serve people living with cancer and empower communities to take action.  LIVESTRONG and thinksport, a company that addresses the growing concern of toxic chemicals leaching from consumer products, are dedicated to protecting future generations from possibly dangerous chemical exposure when safe alternatives are readily available.

About LIVESTRONG/Lance Armstrong Foundation

LIVESTRONG serves people affected by cancer and empowers them to take action against the world's leading cause of death. Created as the Lance Armstrong Foundation in 1997 by cancer survivor and champion cyclist Lance Armstrong, the organization is now known publicly by its powerful brand -- LIVESTRONG -- and is a leader in the global movement on behalf of 28 million people around the world living with cancer today. Known for its iconic yellow wristband, LIVESTRONG has become a symbol of hope and inspiration to people affected by cancer around the world. Since its inception, the organization has raised more than $400 million for the fight against cancer.  For more information, visit www.LIVESTRONG.org.

About thinkbaby and thinksport

thinkbaby and thinksport were developed to address the growing concern of harmful chemicals leaching from consumer products. Through work with leading scientists and testing labs, thinkbaby and thinksport offer a comprehensive suite of products ranging from their complete line of BPA-free baby feeding products, super-insulated sports bottles, PVC-free yoga mats, and now top rated safe sunscreen solution for babies to athletes.  thinkbaby and thinksport continue to expand their mission and leadership in the development of safe, effective and sustainable consumer products. www.thinkbaby.co and www.thinksport.co

LIVESTRONG is a registered trademark of the Lance Armstrong Foundation. The Lance Armstrong Foundation is a 501(c)(3) under federal tax guidelines.

SOURCE thinksport