thinkThin® Reveals New Protein + Fiber Bars, Exclusive to Whole Foods Markets Nationwide

NEW thinkThin fiber line delivers a deliciously satisfying and nutritious combination of high protein, fiber and low sugar

Jun 18, 2013, 08:00 ET from thinkThin®

LOS ANGELES, June 18, 2013 /PRNewswire/ -- thinkThin LLC®,--the #1 ranked weight management bar in the natural channel (according to SPINS research)--today introduced thinkThin® Fiber Bars, a high-fiber addition to its popular line of protein bars.  Touting 13 grams protein and 5 grams fiber in each bar, thinkThin is the only brand among the top 10 leading nutrition bar brands offering a high protein and high fiber option with only 2 grams of sugar and less than 200 calories.

"Fiber has been widely popularized as an essential ingredient in maintaining a healthy diet," said Lizanne Falsetto, CEO and founder of thinkThin LLC®. "It's known to be both nourishing and filling, especially when paired with protein.  We are thrilled to add thinkThin fiber to our nutrition bar family, delivering a great tasting, high quality product that is nutritionally satisfying."

According to recent research, a fiber-rich diet can be disease preventative in addition to supportive of weight management.  Media megaphones such as the New York Times, Forbes, USA Today, Health Magazine and the Journal of Nutrition have touted its long-term benefits including protection against stroke, reducing the risk of heart disease, staying full longer, helping control blood sugar levels and increasing calcium absorption.  Recommended fiber intake for an adult is 25-38g per day, according to the Institute of Medicine.

thinkThin fiber is available in three delicious gluten-free flavors all made with non-GMO soy protein including:

Milk Chocolate Toffee Almond
Chocolate Peanut Butter Toffee
Chocolate Almond Coconut

Nutritional Benefits

  • 5g fiber
  • 13g protein
  • 2g sugar

Product Pricing & Availability
Whole Foods Market will be the exclusive retail seller of thinkThin fiber until the end of the year. Other retailers will begin selling fiber in January 2014.

thinkThin fiber can also be found online at:

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About thinkThin LLC®:
thinkThin LLC® embraces weight wellness; the balance of physical and emotional wellbeing . All thinkThin® products are based on four key nutritional principles: high protein, no sugar, low sugar and gluten free. The thinkThin® product family consists of ten flavors of thinkThin Protein® Bars to satisfy the on-the-go, active lifestyle; eight flavors of thinkThin Crunch® a fruit and nut snack bar and three flavors of thinkThin Divine® a decadently nutrititous chocolate and coconut bar. For more information on deliciously natural nutrition, please visit

Media Contact:
Marci Mollins

SOURCE thinkThin®