CINCINNATI, Nov. 28, 2012 /PRNewswire/ -- ThinkVine, a marketing mix optimization software company, today announced a strategic partnership with IMJ Corporation, the No.1 digital agency in Japan. IMJ will use ThinkVine's ThinkAhead Technology™ to provide customers with fast, forward-looking insights into how to increase revenue and maximize ROI across all of their offline and online marketing investments.
"Global organizations need an accurate, up-to-date understanding of how to best engage consumers in each market to beat their competitors and achieve outstanding results," said Mark Battaglia, ThinkVine chief executive officer. "Differences in media consumption and purchasing habits between markets are often meaningful. Our partnership with IMJ is important to help our customers get the granular decision-making information they need in Japan and throughout the Asia-Pacific region where digital, social and mobile marketing are so important."
Global and local organizations operating in the region can now take advantage of ThinkVine's ability to optimize marketing by providing valuable decision-making information by type of marketing, consumer group, channel, and other variables. ThinkVine customers can understand and accurately forecast the effects of digital and traditional media channels in tandem, including media not tried before, and the short- and long-term effects of their marketing plans. The combination of ThinkVine's ThinkAhead Technology and IMJ's expertise and execution capabilities will bring a more objective view of marketing effectiveness across all types of marketing to IMJ's customers and help improve their marketing efficiency.
"In the face of an ever-changing marketplace, marketers are underprepared to handle shifting consumer demographics and the growth in channel and device choices. To be successful, today's marketer must understand the collective influence of integrated marketing strategies on targeted consumer purchase behavior." said Keisuke Kato, IMJ Managing Director. "Our partnership with ThinkVine will broaden our ability to extract actionable insights that help our customers deploy efficient and effective marketing strategies that maximize sales and boost profits."
ThinkVine is recognized as a Leader by Forrester Research, Inc. in The Forrester Wave™: Marketing Mix Modeling, Q3 2011. Forrester named ThinkVine a Leader and scored it the highest rated Current Offering in the space because of its innovative, agent-based approach to mix modeling and its robust technologies. According to Forrester, "ThinkVine's biggest strength is its focus on modeling how a group of consumers actually behaves when exposed to a communication or a promotional or a social activity."