CINCINNATI, Nov. 20, 2014 /PRNewswire/ -- Cincinnati-based ThinkVine, the leading integrated marketing technology company, announced today the appointment of Brian Smith as Chief Operating Officer. As COO, Smith will oversee ThinkVine's Customer Service and Product/R&D efforts.
Smith brings over 20 years of experience driving growth and innovation for some of the world's leading brands. Most recently, he served as a Principal at The Connell Group, developing brand strategies and innovation plans for clients including Johnson & Johnson, The Hershey Company, Trustmark, and Intelligent Medical Objects. Prior to that, Smith held senior roles at Nielsen, The Cambridge Group, and BASES where he led transformative client initiatives for major consumer package goods companies globally, including Unilever, Procter & Gamble, Kellogg's, Coca Cola, General Mills, Energizer, and ConAgra. Mr. Smith began his career at Procter & Gamble, guiding innovation and strategy for Crisco, Folgers, Millstone, Scope, Fixodent, and Crest; he also led the commercial team that developed Whitestrips.
ThinkVine CEO, Damon Ragusa, said, "We are thrilled to have Brian on board; he is a seasoned strategist and innovator who brings a remarkable skill set to help lead ThinkVine's product and services expansion."
As COO, Mr. Smith will work to ensure that ThinkVine's services and technology remain aligned to the needs of a growing base of customers as they face a constantly changing marketplace. Smith noted that, "Marketers increasingly value the ability to learn which investments work best, so they can optimize their plans quickly. I look forward to helping ThinkVine continue to innovate and lead in this area. In particular, integrating digital attribution into a single, comprehensive view of marketing investment represents a significant opportunity."
A number of major brands including Urban Outfitters and the Cleveland Indians have leveraged ThinkVine's marketing optimization technology and services to improve performance and support a more efficient marketing spend.
ThinkVine Marketing Optimization software increases marketing driven sales by an average of 28%. ThinkVine accomplishes this by providing detailed attribution, robust forecasting and seamless optimization capability giving marketers data-driven and forward-looking insights for both strategy and execution to improve return on investment. ThinkVine's solution enables better decisions about tactics, timing and spending levels across geographic and customer segments. More information on the software is available at www.thinkvine.com.
PRLog ID: www.prlog.org/12397411