ThinkVine Launches Next Generation of Marketing Mix Optimization Software, Helps Marketers Take Major Leap Forward in Driving Better Results

CINCINNATI, June 10, 2013 /PRNewswire/ -- ThinkVine, a marketing mix optimization software company, today announced the release of the next generation of its award-winning software for marketers to quantify what's driving results, and plan faster and more easily. The new version includes interactive forecasts, a redesigned user interface, additional SmartMix features, and improved secure collaboration.    

"Business to consumer marketing has outgrown traditional, regression-based approaches to marketing mix modeling. As the marketplace evolves, marketers are demanding more sophisticated techniques to accurately and dynamically predict future marketing effectiveness and create a proven path to success," said Damon Ragusa, ThinkVine chief strategy officer. "ThinkVine is the first company to break the mold with a better, validated methodology that is designed specifically for the needs of marketers today. And, we continue to disrupt outdated methods by focusing on software innovations that deliver more accurate, on-demand forecasts for the forward-thinking, agile marketer."

Designed for CMOs and other marketers across industries, ThinkVine Marketing Mix Optimization software helps them use data and technology for faster analysis, targeted planning, better forecasting and integrated optimization across all marketing.

"We are extremely excited about this new version of ThinkVine software because it offers what our clients want when addressing their marketing mix planning challenges," said Don Holtz, President, BI of Phoenix Marketing International (PMI), a leading marketing research firm and strategic partner of ThinkVine. "Traditional methods don't provide the agility and feedback needed when trying to optimize marketing efforts and budgets. Marketers have grown tired of regression-based methods foisted upon them by tradition and are opting for technology-driven, cutting edge approaches such as what ThinkVine offers. We are confident that with this technology we will enable our clients and other marketers to create a new way of solving their largest marketing challenges."

Features of the new release include:

• More accurate, interactive forecasts of business results and marketing effectiveness to optimize online and offline marketing across tactics, consumer groups, products, geographies and channels.
• Redesigned user interface for fast and flexible marketing mix planning at the right level of detail to address your business questions from high-level range-finding to weekly spending and flighting.
• Additional SmartMix features and improvements to SmartPlan for faster optimization recommendations.
  • SmartSpend: automatically finds the budget level and plan needed to reach a sales target.
  • SmartROI: automatically finds the plan needed to maximize ROI for a given budget range.
  • SmartPlan: automatically finds the plan needed to maximize sales for a given budget.
• Comprehensive, role-based workflows with shared repositories of information that enable secure group collaboration with colleagues and agencies throughout the process.
• Advanced data collection and sharing functionality for seamless incorporation of new sales and marketing data.

"With this release, ThinkVine is responding to overwhelming market and customer demand for a better way to use data and technology for agile, anytime marketing mix planning and optimization," stated Elan Long, ThinkVine vice president of product management. "ThinkVine's customers are leading the transformation within their organizations to a new marketing model that is outpacing their competitors and better aligning with consumer and market dynamics."

SOURCE ThinkVine