CINCINNATI, Jan. 26 /PRNewswire/ -- ThinkVine, a marketing simulation & planning tool provider, announces that it has been named a 2010 Editor's Pick in the magazine's annual Reader's Choice issue.
ThinkVine launched its flagship product in March 2009 and its immediate marketplace adoption speaks to the alignment of our capabilities with the priorities of today's Chief Marketing Officers (CMOs):
- Knowing what the ROI of a marketing plan is before spends are made
- Ability to run an unlimited number of "what if" scenarios
- Ability to test new media that has not been tried before
"Being named an Editors' Pick is one of the most prestigious honors we can give a company," said Alliston Ackerman, Editor at Consumer Goods Technology (CGT). "Having followed ThinkVine for some time now, the editors of CGT concluded that it should be singled out for its superior marketing optimization product offering for our industry."
"It's an honor for CGT to highlight the success we've been having in the Consumer Goods space," said Damon Ragusa, President & CEO of ThinkVine. "Today's CMOs need better planning tools and the market seems to be responding to what we have to offer."
To read the entire 2010 Consumer Goods Technology Editors' Pick article, click here.
ThinkVine helps some of the world's most respected companies make smarter marketing investments. Our marketing simulation & planning tool reveals the future impact of different marketing plans on different groups of consumers. By taking a simulation approach, marketers can run an unlimited number of "what if" scenarios and see how well plans will perform before spends are made. ThinkVine is currently deployed in consumer packaged goods (CPG), food & beverage, online retail, technology and other vertical markets.