ThinkVine Named a Leader in Independent Marketing Mix Modeling Report

Fast-growing Company Was Cited for its 'Potentially Disruptive' Approach

May 22, 2013, 17:08 ET from ThinkVine

CINCINNATI, May 22, 2013 /PRNewswire/ -- ThinkVine, a marketing mix optimization software company, today announced that it was named a Leader by Forrester Research, Inc., in the Forrester Wave™: Marketing Mix Modeling, Q2 2013 due to its "comprehensive and innovative approach" to marketing mix and is noted as a vendor with a "clear vision for the future of the mix modeling space."  The recognition is the second time in a row Forrester has rated the young, venture-backed company a Leader in the category of Marketing Mix Modeling.

According to Forrester, ThinkVine's highest scores in the Current Offering category include Data, Analysis, and Technology and Software. Forrester cited ThinkVine for its innovative "agent-based" methodology that enables marketers to dig deeper – "with this methodology, ThinkVine can build digital market-specific attribution models that better understand the impact of brand assets' interactions across channels, with data granularity that can go as deep as the cookie level."

"Consumer behavior is changing rapidly and so is marketing. To compete and win, marketers need to quickly make the right decisions and execute efficiently. They can no longer rely on traditional statistical methods that were developed for a time when marketing planning meant annual buys of TV and print ads. Now, to get better results, marketers are turning to data and software to quickly get granular, objective decision-making information for faster analysis, better forecasting, and integrated optimization across all their online and offline marketing," said Mark Battaglia, ThinkVine CEO. "ThinkVine is transforming marketing by enabling marketers to understand what is and isn't working, to easily find the right budget level to meet their objectives, and to identify the mix of tactics across all channels that will most effectively and efficiently reach consumers – all available to them anytime they want it."

ThinkVine takeaways from the report that strengthen its leadership position:

  • Ability to manage and use complex, granular data sources.
  • Ability to do in-depth analysis and forecasts of how marketing plans affect consumer purchase behavior.
  • Offers inventive and comprehensive delivery of decision-making information via the web.
  • Has a clear vision for the future of marketing mix and a clearly defined product strategy.

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SOURCE ThinkVine