ThinkVine Partners with Acxiom to Offer Greater Marketing Optimization Capabilities to Customers

CINCINNATI, Feb. 16, 2012 /PRNewswire/ -- ThinkVine™^, a marketing optimization software company, today announced the addition of Acxiom® Corporation (NASDAQ: ACXM), a recognized leader in marketing services and technology, to its Value Added Reseller (VAR) program.  Acxiom will use ThinkVine's ThinkAhead™ technology in combination with its own proprietary insight and marketing expertise to provide its customers with greater depth into how to increase their sales volume, maximize ROI across all of their marketing investments, and establish a more agile and objective marketing planning process.

"As the demands of today's marketing landscape continue to rapidly evolve, business to consumer marketing leaders must optimize the short- and long-term effects their integrated marketing strategies have on targeted consumer groups," said Mark Battaglia, ThinkVine chief executive officer. "The combination of ThinkVine's technology and Acxiom's expertise and execution capabilities are an end-to-end solution that enables companies to identify what they need to do to optimize their marketing mix throughout the customer lifecycle and to take action to improve their results."

The strategic partnership further enhances Acxiom's Marketing Mix Optimization capabilities through the extension of ThinkVine's consumer level segmentation, long-term forecasting of marketing impact, and the ability to understand the effects of emerging and digital media alongside traditional channels, including media not tried before.

"Today's defining issue is how brands can have better access to consumer data insights in order to power long-term marketing decisions and deliver greater business value," said J. Patrick Bewley, Acxiom vice president of Consulting. "Our partnership with ThinkVine will broaden our ability to extract the most valuable insights from clients' data to segment and align their marketing budgets in a way that ensures both customer centricity and tangible ROI."

ThinkVine is recognized as a Leader by Forrester Research, Inc. in The Forrester Wave™: Marketing Mix Modeling, Q3 2011.  Forrester named ThinkVine a Leader and scored it the highest rated Current Offering in the space because of its innovative, agent-based approach to mix modeling and its robust technologies.

According to Forrester, "ThinkVine's biggest strength is its focus on modeling how a group of consumers actually behaves when exposed to a communication or a promotional or a social activity."

About Acxiom

Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable infrastructure management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit Acxiom.com.

About ThinkVine

ThinkVine's marketing optimization software enables B2C marketers to maximize their ROI across all of their marketing investments. Our breakthrough ThinkAhead Technology simulates how consumers respond to different marketing plans to provide richer historical insights and better forward-looking guidance than traditional marketing mix, as well as support for an agile, objective ongoing planning process. Recently named a Leader with the highest rated current offering by an independent research firm, ThinkVine's customers include market leaders in consumer packaged goods (CPG), food & beverage, financial services, insurance, travel and hospitality, consumer durables, online retail, technology, and other industries. For more information about ThinkVine, visit ThinkVine.com.

Acxiom is a registered trademark of Acxiom Corporation.

SOURCE ThinkVine