CINCINNATI, April 27, 2015 /PRNewswire/ -- ThinkVine, a leading cross-channel marketing attribution and optimization company, announced today the appointment of Blake Burrus as EVP, Customer Success. Blake is tasked with building the team and services that will drive increasing value for all ThinkVine relationships, from its portfolio of Fortune 500 customers to a growing roster of value-add partners.
As the market continues to evolve, success relies increasingly on engagement and support of the entire C-suite. Expertise in evaluating and building an actionable strategy by leveraging consumer insights is critical. With the onboarding of Burrus, ThinkVine holds a much stronger position in this marketplace.
ThinkVine COO, Brian Smith, said, "We are all so pleased to have Blake on board; he is an extraordinary individual who brings a strong analytics background, creative thinking, and experience leading client teams in high-growth businesses. Blake's talents will enhance ThinkVine's proactive, strategic collaboration with our customer base."
Bringing over 15 years of experience to ThinkVine, Burrus most recently served as Senior Vice President in Nielsen's consumer neuroscience unit. Prior to that, he held roles across several businesses in Nielsen's innovation practice, where he helped lead the North American and European businesses working with leading brands such as Tide, Dove, Olay, Quaker, Intuit and AT&T. Having partnered with global companies in a wide variety of industries, Burrus has helped drive client growth through innovation, brand building and marketing.
"I've seen what ThinkVine has done to drive accountability for the CMO and where they are working today to provide highly impactful analytics around digital marketing. I knew I wanted to help our customers gain increasing value through superior planning and execution of marketing to drive increased revenue and profit."
A number of major brands, including U.S. Bank, LifeLock, Urban Outfitters, the Cleveland Indians and Hyatt Hotels, use ThinkVine's marketing attribution and optimization technology and services to improve performance and support more efficient marketing spending.
PRLog ID: www.prlog.org/12449860