Third Annual Run/Walk to Honor Florham Park Siblings Killed in Tragic Car Accident Set For Saturday, June 12th

Jun 03, 2010, 10:50 ET from Heel Toe Running Co.

The Run/Walk, sponsored in part by the Florham Park Jaycees will benefit The Billy and Ashley Streiter Memorial Scholarship Fund.

FLORHAM PARK, N.J., June 3 /PRNewswire-USNewswire/ -- Heel Toe Running Co. today announced that it will once again partner with the Florham Park Jaycees, organizers of the 14th Annual Florham Park Jaycees 5K Race, to raise money for the Billy and Ashley Streiter Memorial Scholarship Fund, in memory of the Florham Park residents who were tragically killed in 2003.  Heel Toe Running Co, in partnership with The Florham Park Jaycees are proud to announce that Girls on The Run will be also joining them for this year's event.

"This year the Jaycees, in partnership with Heel Toe Running Co. will present the largest 5K in Florham Park's history, honoring the lives of two very special individuals, and we couldn't be more excited about it," noted Neil Schiffman, Race Director.

The 5K Run/Walk, which will also raise money for the Jaycees scholarship fund, is scheduled for June 12, 2010 at 9:00am, and will once again begin at the Holy Family School in Florham Park.

The siblings died in a traffic accident April 5, 2003, on the Garden State Parkway in Union County when a drunk driver slammed his vehicle into their disabled car. Ashley Streiter was 20, and her brother Billy was 23. This year's event is being held to remember two incredible individuals and to raise awareness of fitness within the community.

Marisa Forti, founder of Heel Toe Running Co, an East Hanover native and former Hanover Park classmate of Ashley Streiter, is heading up the effort to support the Streiter's memorial scholarship fund.  

"Although they are not here with us today, Billy and Ashley are always in our hearts, and this is why we are celebrating their lives," said Forti. "This year, on the seventh anniversary of the accident, we wanted to honor their memories, support their families, and remind the community that they are always here with us in spirit.

A major portion of this year's fundraising dollars will come from the sale of race day t-shirts, being donated by Nike. The entire cost of each $15 shirt will go directly towards The Billy & Ashley Streiter Memorial Scholarship Fund. For more information or to place a t-shirt request in advance of race day, please visit

The Florham Park Jaycees 5K is one of the Jaycees' most visible and popular fund-raising events. Runners come from all over the state of NJ to participate in the USATF certified course through Florham Park's neighborhoods.

The race will start and finish in front of the Holy Family School gymnasium on Tucker Street on Saturday, June 12. Registration is available online at

This year's event will kick off with the singing of the National Anthem at Holy Family Parish and continue with refreshments, t-shirts, prizes, and music for the participants. Runners can look forward to a USA Track and Field (USATF) certified course through picturesque Florham Park neighborhoods.  Registration forms are available at many Florham Park businesses as well as online at

About the Billy and Ashley Streiter Memorial Scholarship Fund:

After the Streiters' deaths, a foundation was created in the siblings' honor as a means of continuing on their hard work and spirit. The Billy and Ashley Streiter Memorial Scholarship Fund honors the siblings' memories by continuing the kindness, love, youthful spirit, compassion and sense of gratitude that defined their lives. The fund awards scholarships to students at Hanover Park High School, The University of Rhode Island, Kingston; Kutztown University, Pa.; Seton Hall Law School, South Orange; and a seminarian at Immaculate Conception Seminary, Huntington, N.Y.  

About Heel Toe Running Co:

Heel Toe Running Co. is a non-profit organization that organizes fitness events for charities. Founded by Marisa Forti, 26, an East Hanover native, the organization specializes in 5Ks, fitness challenges, bike tours, and non-competitive walks.

About the Florham Park Jaycees:

Formed on May 3, 1967, the Florham Park Jaycees have always strived to be a positive and active force in shaping the culture and attractiveness of the Borough of Florham Park in Morris County, New Jersey. Comprised of approximately seventy (70) member families (and growing) in the Florham Park/Morris County area, the Jaycees are a community service and charitable organization of "young" skilled and professional individuals from all walks of life aged 18-50+, who donate their time and resources to the Florham Park area community.

About Girls on The Run:

"Girls on the Run is a non-profit prevention program that encourages preteen girls to develop self-respect and healthy lifestyles through running. Our curricula address all aspects of girls' development - their physical, emotional, mental, social and spiritual well-being."

SOURCE Heel Toe Running Co.