Thirstie Partners With VEEV® Spirits LLC To Promote Organic Cocktails

The leading on-demand alcohol delivery platform kicks off its first brand partnership program

Jul 21, 2015, 07:00 ET from Thirstie

NEW YORK, July 21, 2015 /PRNewswire/ -- Thirstie, a leading national on-demand wine, beer and spirits delivery service, is announcing a partnership with VEEV® Spirits LLC, The World's First Carbon Neutral Spirit®, today to bring A Better Way to Drink™ to consumers. This partnership will be the first of many in Thirstie's Brand Partnership Program as an initiative to continuously evolve the way consumers discover new spirit brands.

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The Brand Partnership Program will be featured on The Craft, an editorial platform featured on Thirstie's website that brings original content to users. The program will give Thirstie users the ability to discover new spirits, wine and beer through featured articles such as a cocktail recipe or a how-to video. All of the content will be linked to allow users to instantly purchase these products in available regions.

Thirstie will feature VEEV® Spirit and VitaFrute™ Organic Cocktails by VEEV® in Margarita and Coconut Colada flavors available for Thirstie users in the New York City, Los Angeles and Miami markets. Users will be able to purchase the 70 proof acai-infused VEEV Spirit, a better alternative to vodka, or choose from two low-calorie, pre-mixed and ready-to-drink VitaFrute Organic Cocktails. All VitaFrute Cocktails are made with premium organic and all-natural ingredients for superior taste at under 125 calories per serving, and at 15% ALC/VOL (30 proof), it doesn't skimp on alcohol or quality. Just shake, pour over ice and enjoy! 

"This sponsored content partnership is first of many," said Devaraj Southworth, CEO of Thirstie. "VEEV Spirits is a perfect partner for Thirstie due to what their company stands for overall in providing consumers a better cocktail for the summer and throughout the year."

"By partnering with Thirstie, we're reaching new consumers in our key markets," said Carter Reum, of VEEV Spirits LLC. "We're confident that we will see significant sales growth as a result of this partnership and create new, loyal fans of VEEV and VitaFrute."

For more information visit The Craft.

About Thirstie:
Thirstie is an on-demand technology company that provides specialized web and mobile eCommerce opportunities for SMBs across the U.S. Thirstie is currently making the delivery of alcohol easy for consumers who embrace the convenience of on-demand services. Plus, our integrated, original lifestyle editorial gives consumers the opportunity to discover, engage, and "buy now" - all from one platform.

Partnering with more than 130 liquor retailers in major cities, Thirstie is the go-to discovery, shopping, and delivery tool for anyone seeking cocktail inspirations, a good bottle of wine or food pairing ideas; for celebrations at home or in the office. Find Thirstie in NYC, LA, SF, Miami, Chicago, Houston, Dallas, Hoboken, New Haven and other cities across America. For more information go to, or download the Thirstie mobile app on the iTunes and Google Play storefronts.

About VEEV® Spirits LLC

VEEV Spirits® LLC was founded by brothers Courtney Reum and Carter Reum in Los Angeles in 2007. What started as a two-man startup grew into one of the best-selling independent liquor brands in the U.S. VEEV® Spirits was ranked amongst the 250 fastest growing companies and brands in the U.S. by Inc. Magazine (September 2011) and won the Technomic Fast 50 Award in 2013.  VEEV® is an active member of 1% for the Planet® where 1% of topline sales are donated to environmental organizations worldwide. In 2012 VitaFrute™ Cocktails by VEEV® was launched as the first line of organic and all-natural superfruit ready-to-drink premium products under 125 calories per serving and that taste great, naturally. The newest addition to VitaFrute™ Cocktails by VEEV®, Coconut Colada joins the array of flavors including Margarita, Lemonade and Cosmopolitan. In July 2014 VEEV® Spirits unveiled VEEV® 2.0 with its reformulation from 60 to 70 proof and new positioning as the better alternative to Vodka.  For more information, visit and, or follow @VEEV on Twitter and @VEEV on Instagram.  A Better Way to Drink™.

About VitaFrute™ Cocktails by VEEV®

VitaFrute™ Cocktails by VEEV® are the first line of organic and all-natural superfruit cocktails from the makers of VEEV®, the handcrafted acai spirit touted as a better alternative to vodka.  The newest addition, Coconut Colada adds to the array of flavors including Margarita, Lemonade and Cosmopolitan. VitaFrute™ Cocktails by VEEV® are ready-to-drink premium products under 125 calories per serving and taste great, naturally. VitaFrute™ Cocktails by VEEV® are available nationwide. Visit and for more information, or follow @VEEV on Twitter and @VEEV on Instagram. VitaFrute™ Cocktails by VEEV®.  A Better Way to Drink™.

Media Contact: North 6th Agency (for Thirstie)


SOURCE Thirstie