This Ain't Your Grandma's Sweet Tea, There's a New Drink in Town as drank® Slows South Carolina's Roll

Oct 07, 2010, 09:23 ET from Innovative Beverage Group Holdings, Inc.

HOUSTON and GREER, S.C., Oct. 7 /PRNewswire/ -- Innovative Beverage Group Holdings, Inc. (OTC.PK: IBGH) today announced that the company has entered into an agreement and began distribution with FARE Distributors, LLC to bring the company's relaxation product, drank®, to eight cities in upstate South Carolina.  



FARE Distributors, LLC is a wholesale corporation providing beverages including Everfresh®, Faygo®, rip it® Energy Fuel, Calypso™, AriZona Iced Tea® and Shock Coffee Drinks™ to licensed and non-licensed stores throughout the cities of Greenville, Cherokee, Spartanburg, Union, Laurens, Anderson, Oconee and Pickens, South Carolina.

"We feel with any business, you need to review new products that are innovative in the market place to keep consumers' palates 'happy,'" said Beverly Brady, co-owner of FARE Distributors, LLC.  "After hearing about drank® and doing a little research, we thought it was a great product to complement our portfolio and work with Innovative Beverage.  In a fast pace culture, we all need to relax and drank® offers a unique non-alcoholic solution in an eye-catching can."

"This ain't your grandma's sippin' tea! We are thrilled to work with FARE Distributors to help upstate South Carolina residents relax after a long and stressful day," said Peter Bianchi, CEO of Innovative Beverage Group.  "drank® is a nationally known product that continues to hit store shelves offering the perfect non-alcoholic solution to each individual who needs to 'slow your roll®.'  We look forward to spreading ourselves in the state of South Carolina with the help of our recent agreement with FARE Distributors."

drank® is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of "slow your roll®," this lightly carbonated relaxation product uses melatonin, valerian root and rose hips to provide a relaxing effect for consumers. Since launching drank® to select markets in early 2008, it has become the go-to product for people looking to relax their mind and body.

FARE Distributors, LLC joins an extensive and growing roster of regional distributors that have added drank® to their New Age product lineup.  For more information about drank®, please visit:, call 877-DRANK-02 or follow the brand on Twitter –  To reach FARE Distributors, LLC please call 864-612-9495.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank®.   drank® was created to induce a natural calming and soothing effect when consumed. Lightly carbonated and grape flavored drank® was formulated with natural calming agents including melatonin, rose hips, and valerian root. drank® is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll®" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well-known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water.  Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model.  Recent corporate strategies have been focused on the marketing and distribution of drank™ to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank® and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

SOURCE Innovative Beverage Group Holdings, Inc.