"This Changes Everything" -- The Makers of LifeStyles Condoms Launch New Advertising Campaign for Revolutionary SKYN® Condoms
Multi-Million Dollar Global Campaign Launches Stateside for First Polyisoprene Condom on the U.S. Market Just in Time for Lovers Everywhere!
Feb 13, 2012, 09:00 ET
RED BANK, N.J., Feb. 13, 2012 /PRNewswire/ -- Just in time for Valentine's Day, which is also recognized as National Condom Day, the makers of LifeStyles Condoms will today debut "This Changes Everything," the U.S. advertising campaign for the revolutionary SKYN Condom ("SKYN"). The first clinically-approved polyisoprene condom on the U.S. market, the non-latex SKYN Condom has initiated a huge step forward for the category, providing enhanced sensation and increased options for latex-sensitive users. Part of a multi-million dollar global campaign for SKYN, the stateside activation for "This Changes Everything" will include television, out-of-home and digital elements, as well as localized sampling events in major U.S. cities. The campaign will launch at Style360 during New York Fashion Week this week, where models representing the SKYN brand will hand out samples and feature augmented reality technology as part of the new campaign.
Widely known as "the closest thing to wearing nothing," SKYN condoms provide greater sensation and more comfort than other non-latex and even latex condoms on the market today, as ascertained by clinical trials. SKYN condoms combine strength with the sensitivity of a softer polyisoprene condom. Hence the launch positioning – a condom that truly "Changes Everything" people think about sex with a condom. Research shows that 66% of condom users said the SKYN brand condom gave them the best experience they had with a condom and 97% of trial respondents said they would recommend SKYN Condoms to a friend.
The "This Changes Everything" campaign sets SKYN condoms apart from advertising associated with traditional condoms by using frank testimonials and sensuality rather than humor. With advertisements featuring young, attractive women offering statistics and anecdotes from SKYN brand user testimonials gathered internationally, like "Love Sex. Hate Condoms. Love SKYN" and "It looked like a condom, but it sure didn't feel like one," the makers of LifeStyles hope that this campaign will modernize the way people think about safe sex.
"The introduction and reception of the SKYN brand to the marketplace has changed everything, and we are thrilled that our new campaign says just that," said Carol Carrozza, VP of Global Communications for Ansell Healthcare Products LLC, makers of SKYN Condoms by LifeStyles. "We believe that our new global campaign for SKYN will raise awareness regarding the advancements in condom technology today, while encouraging sexually active individuals to get in bed and try the condom that everyone is talking about!"
Globally conceptualized by London-based Blac Agency and executed in the U.S. by Boston-based AMP Agency, "This Changes Everything" will debut on television, out-of-home, and digital channels just in time for Valentine's Day. The multi-platform campaign will air nationally on MTV and Comedy Central with out-of-home advertisements and sampling concentrated in select cities. The campaign's digital components include online advertising in addition to an upcoming mobile app and viral video campaign launching in the coming weeks.
In addition to these traditional channels, the makers of SKYN Condoms have expanded the "This Changes Everything" campaign to include a month-long sampling initiative, based on the overwhelmingly positive feedback from users who have switched to the SKYN brand after being introduced to the premium design. With a concentration in New York and Chicago, SKYN Condoms by LifeStyles will be distributed by "SKYN Girls" in select cities, with the popular LifeStyles Condoms Make Out Booth stationed at bars and nightclubs in New York and Chicago, dispensing a strip of SKYN condoms with every photo strip.
All SKYN and LifeStyles Condoms are triple tested to meet the highest U.S. reliability standards. SKYN by LifeStyles, SKYN Large and SKYN Extra Lubricated brands are available at a wide range of big box retailers, drugstores, grocery and convenience stores across the U.S. Products are also available at online retailers such as drugstore.com, soap.com and amazon.com. www.SKYNCondoms.com
About SKYN Condoms by LifeStyles
Based out of Red Bank, NJ, the SKYN brand of condoms was launched in 2008 as the first-ever polyisoprene, non-latex condom that met all the U.S. Food and Drug Administration requirements for safety and efficacy. The SKYN brand is the latest addition to the LifeStyles brand portfolio; the LifeStyles brand of condoms was launched in 1985 as a U.S.-based consumer product of Ansell Limited, a global leader in healthcare barrier protective products with operations in the Americas, Europe, Asia and Australia. With over 20 styles of condoms and an assortment of other pleasure products on the market, LifeStyles and its affiliates are some of the leading distributors of sexual health goods in the U.S. and Canada. More information on LifeStyles can be found at www.lifestyles.com. For more information on Ansell and its other products, please visit www.ansell.com.
SOURCE SKYN Condoms by LifeStyles