NEW YORK, Nov. 11, 2014 /PRNewswire/ - The global soft drink market, which spans sparkling drinks, concentrates, juices, bottled water, smoothies, ready-to-drink tea and coffee, and functional drinks, generates approximately $300 billion in sales annually. However, in recent years, growth has slowed in most areas of that market due to consumers' desires to find healthier solutions outside of soda. One category that has been doing better than other beverages as of late is the energy drink category. Although Red Bull continues to lead in market share, Monster has experienced huge growth in the last few years.
The "alternative" beverage market (with approximate annual sales around $37 billion) combines non-carbonated ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks, and single-serve still water with "new age" beverages, including "natural" sodas, sparkling juices and flavored sparkling beverages.
While Monster Beverage Corporation (NASDAQ: MNST) develops, markets, sells, and distributes these "alternative" beverages, the company earns the majority of their revenue from their Monster brand energy drinks, which include Monster Energy, Java Monster, Monster Energy Extra Strength Nitrous Technology, X-Presso Monster, Monster Rehab, and Worx Energy, among others.
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