PHILADELPHIA, Dec. 10, 2010 /PRNewswire/ -- During this holiday season, families and friends gather together to worship, to celebrate, and, in many cases, watch sports on television. For true "sports junkies," the inside story of the beginning of ESPN is now available in a new paperback edition that makes a great holiday gift.
"Sports Junkies Rejoice! The Birth of ESPN" is the inside story of how ESPN came to be, by the man who had the dream, the founder of ESPN, Bill Rasmussen. It is available at bookstores everywhere, including Amazon.com and through ESPNFounder.com.
"Only Bill Rasmussen can take you back, back, back, back to the beginning of the greatest success story in the history of sports television," said longtime ESPN anchor Chris Berman. "His ideas, his enthusiasm, his fierce determination and belief in success changed the way we all watch television and televised sports today."
Some of the secrets revealed in Rasmussen's book include the circumstances under which he had the inspiration for ESPN, how he financed the first few months of the company, how many times people told him "no" along the way, and, perhaps the biggest mystery, why ESPN is based in Bristol, Connecticut.
"Sports Junkies Rejoice! The Birth of ESPN" is Rasmussen's personal account of the launch of the Worldwide Leader in Sports. On September 7, 1979, ESPN went on the air for the first time. Entrepreneurial daring, irrepressible enthusiasm and a dash of good luck gave the world the first 24-hour television network. Once unleashed upon sports fans, ESPN's impact forever changed the way we watch television.
Rasmussen's book gives sports fans the real insider's account from the man who changed the landscape of television and sports forever. Imagine a world without ESPN, without 24-hour television channels, and a world of only three television networks. That was the television landscape before Rasmussen's revolutionary brainstorm, born of adversity and launched despite the odds.
Named "The Father of Cable Sports" by USA Today, Rasmussen was profiled as one of the 100 most important people in American sports history in "The Sports 100," and honored as one of the "40 for the Ages" who significantly altered and elevated the world of sport by Sports Illustrated.
SOURCE Bill Rasmussen