This is... Our House! Spiritwear Supports the Home Court Advantage

CHICAGO, July 26, 2011 /PRNewswire/ -- Professional sports is big business. Lured from one community to another, in return for bigger and better stadiums, teams follow the direction of their owners, who will sacrifice whatever they must -- including a loyal fan base -- to pursue those championship dreams.

Unlike professional leagues, however, there are countless sports teams and athletes who will never desert their fans in the relentless quest for glory. That is partly what makes their fanbase so proud of and downright territorial about "their house," be it a stadium, dome, gym or other kind of venue. These diehard supporters are consumed with whatever they can say, do or even wear to express their loyalty and devotion -- and are the reason why a new line of sportswear is catching on all across America. This is... Our House!™ (http://www.myhouseintl.com) spiritwear, which bears those very words in a bold, dynamic logo, helps give hometown fans and their teams that competitive advantage.

"When the fans show up in these shirts, it sends a big message to everyone in the 'house,'" says Terrence House, owner of My House International Sports Apparel, the parent company of This is... Our House! "To the opponents, it never lets them forget who is running the show. To the home team or athlete who is competing on their own turf, it's a constant reminder of their fans, who are committed and loyal to the core."

This is... Our House! spiritwear has carved a unique niche in fanwear gear, selling everything from visors to baseball caps and T-shirts, which are available in many popular colors with custom colors available upon request. The short-sleeved T-shirts come in sizes small thru XXX-large, and are ideal for fundraisers, sponsorships and other special sports events, such as playoffs, championships, tournaments and more. Comfortable, classic and affordable, the apparel is ideal for any type of competition, from a chess tournament's final stages to a local gymnastics meet that could make or break a hometown athlete's shot at the Olympics.

"No doubt, This is... Our House! is great for all sporting or team-based events -- everything from community swim meets to the much anticipated homecoming football game," House says. "The more people who wear this fanwear, the more powerful and effective the message. It's all about impact, and fans know that their job is to create and sustain team spirit 'til the finish."

This is... Our House! spiritwear also offers licensing opportunities for teams, schools and other organizations that would like to co-brand with the logo.

For more information, visit http://www.myhouseintl.com/.

Sample T-shirts:
http://www.ereleases.com/pic/This-is-Our-House-IowaU.jpg
http://www.ereleases.com/pic/This-is-Our-House-2.jpg

About My House International Sports Apparel

My House International Sports Apparel was founded in 2000 by entrepreneur and then Army National Guardsman Terrence L. House. With an educational background in business, marketing and human resources, in addition to serving in the United States military for 23 years, House has devoted his free time to creating and promoting This is... Our House! spiritwear.

Contact:

Terrence House
Owner, My House International Sports Apparel
[email protected]
773-372-7164

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE My House International Sports Apparel