"This Old House" Names Red Devil ColorCure™ Pink2White Sealant One of the 100 Best New Home Products of 2011

TULSA, Okla., Nov. 15, 2011 /PRNewswire/ -- Red Devil Inc. today announced that This Old House has named ColorCure™ Pink2White Sealant one of the 100 Best New Home Products of 2011. The editors hunted through thousands of products to find the most unique, helpful, and coolest home products in seven categories, with ColorCure winning in the Building Products category.

(Photo: http://photos.prnewswire.com/prnh/20111115/NY06540)

The 2011 list marks the first annual "TOH Top 100" and includes items for people who love old houses and appreciate new and interesting ways to fix them up. "We are thrilled to have ColorCure singled out by This Old House as an innovative home product," said Jason Ringling, Director of Marketing, Red Devil Inc. "It underscores that we've identified a common problem: knowing when to paint caulk--and provided an economical solution."

ColorCure has a special formula that goes on pink and turns white when it's ready to paint, so no mistakes are made, since touching the caulk before it is cured can ruin the job. The environmentally friendly sealant is free of solvents, plasticizers and toxic chemicals, yet has the added benefit of a dry-time indicator. It is also low in VOCs and odor and cleans up easily with water. Perfect for indoor and outdoor use, ColorCure Sealant has patented HomeShield™ antimicrobial protection.

"This isn't just a list of new products--they're products with real value," says Scott Omelianuk, Editor of This Old House. "We worked hard to find things that were truly unique and would make a difference to our readers and their families, either through long term savings or ease of use or products."

A complete list of the "TOH Top 100" can be found at www.ThisOldHouse.com/top100 and in the November/December issue on newsstands now.

About This Old House

This Old House Ventures Inc. is America's premier home enthusiast brand, netting 50 million multi-media impressions each month through its award-winning television, print, and web properties. The leading consumer publication for home how-to and inspiration, the award-winning This Old House magazine currently has a circulation of 950,000 and reaches an audience of almost six million.  In 2011, This Old House was named to Ad Age's prestigious A-List.

SOURCE Red Devil Inc.