ThisNext and Neiman Marcus Partner to Launch ShoeDish Facebook Application

LOS ANGELES, Nov. 16, 2011 /PRNewswire/ -- ThisNext, Inc., the leading social shopping product discovery business, is proud to announce an innovative partnership with luxury retailer Neiman Marcus to launch ShoeDish (http://apps.facebook.com/shoedish/), a Facebook application that inspires women to share shoes they think their girlfriends would–and would not–wear. ShoeDish is the very first product discovery Facebook application dedicated exclusively to shoes. As part of the partnership, Neiman Marcus' extensive catalog of shoe brands will be featured prominently throughout the application, offering women a socially entertaining way to explore the latest offerings from the retailer and purchase the new shoes they find.

In support of ShoeDish, ThisNext is distributing a weekly newsletter to app users, providing shoe shopping inspiration from ThisNext editors, including Editor-in-Chief Mary Alice Haney, and the staple of fashion industry experts who contribute regularly to ThisNext.com. Additionally, Neiman Marcus' expert staff will highlight their favorite shoes in a dedicated Shoe Closet featuring "must-haves" for the holidays.

"Women love shoes. Period. ShoeDish pays social homage to this bizarre and wonderful cult-like category that will forever mystify men," said Matt Edelman, CEO of ThisNext. "Consistently referenced by women as a go-to brand for shoes, Neiman Marcus knows what compels women to make confident purchases. Neiman Marcus also appreciates the role the social web will play in the shopping space for years to come. We're excited to have the company as a partner."

The ShoeDish Facebook app's features include:

- Shoe Quiz: How well do women know their friends? Now they can try to predict which shoes their girlfriends would and would not wear.

- Shoe Closet: The ultimate personal shoe heaven, every user can create their very own shoe closet full of their favorites. Shoe closets can be shared throughout the social web, including Twitter and Tumblr.

- Throw a Shoe: Adding a little spice into the sharing experience, users can 'throw a shoe' at their friend…to get their thoughts.

- Shoe Detail Page: Every shoe has its own detail page where users can learn more about the shoe and click to buy it from a retailer.

- Trending Shoes: At any point in time, users can visit the Trending Shoes section to see which shoes are the most popular on ShoeDish.

- Random Shoe: Users in need of shoe inspiration can visit the Random Shoe section and cycle through pair after pair of shoes that just may become their next "must-have" purchase.

About ThisNext

ThisNext is a personal shopping destination that reinvents the online shopping experience for women across fashion, beauty, home decor, kids and lifestyle categories. Women can pull products from around the web into a single location and create custom Shopping Guides to help them decide what to buy. Each Shopping Guide presents a unique collection of items chosen by a member and provides an ever-expanding, permanent forum for those members to chat with friends about their next purchases. This truly social shopping experience recreates the fun, expressive, shared moments women enjoy while on actual retail shopping excursions, as well as a platform to organize online shopping all in one place. To inspire product discovery and purchases, ThisNext's celebrated contributing editors recommend coveted items every single day, ensuring satisfaction from every online shopping trip.

Media Contact:
Monique Valeris, [email protected], 646.572.0587

SOURCE ThisNext, Inc.