NASHVILLE, Tenn., June 16, 2011 /PRNewswire/ -- Thomas Nelson, Inc. announced today that they will be opening Thomas Nelson Mexico, a wholly owned business entity based in Mexico City, on August 1, 2011, making them the first major Christian publisher to market, distribute and sell locally.
Thomas Nelson Mexico will employ a local, proactive sales team focused on selling to distributors, bookstores and ministries and supporting them with marketing and other services. Grupo Nelson Vice President and Publisher Larry Downs will oversee the company. Roberto Rivas will serve as General Director in the Mexico City office and will lead a team of marketing and sales associates.
"With the creation of Thomas Nelson Mexico, Roberto and his team are positioned and ready to better support distributors, local retailers and the flourishing Christian community," said Mark Schoenwald, President and CEO of Thomas Nelson. "And Thomas Nelson can capitalize on a market that is ripe for growth."
Thomas Nelson is a leading provider of Bibles, products, and live events emphasizing Christian, inspirational and family value themes. For more information, visit our website www.thomasnelson.com.
SOURCE Thomas Nelson