NASHVILLE, Tenn., May 12, 2016 /PRNewswire/ -- The Jesus Calling® brand has helped more than 16 million people enjoy a closer relationship with Jesus, from toddlers to teens, graduates to grandparents. Now, more than a decade after the release of the original Jesus Calling devotional by Sarah Young, Thomas Nelson is releasing her new 365-day devotional, Jesus Always™: Embracing Joy in His Presence (ISBN 9780718039509, $15.99), on Oct. 4. Jesus Always will have an initial print run of one million units, the largest initial print run ever for HarperCollins Christian Publishing's gift books division.
"What an impact Young's writings have made in helping so many people develop a deeper faith and a closer relationship with Jesus," said Laura Minchew, senior vice president and publisher of Gift Books, Children's Books, and New Media at Thomas Nelson. "Sarah has been writing her second 365-day devotional for four years, and we are delighted to introduce longtime and new fans of Jesus Calling to the new book, Jesus Always."
Whereas Jesus Calling focused on peace, Young focuses on joy in Jesus Always. Written in the familiar voice readers have come to know and love, these daily devotions are the result of Young's hours of daily Scripture reading and reflection. Each devotion references corresponding Scripture passages to allow readers to expand on the daily message in a deeper way.
These devotions will provide readers with hope and encouragement, and they will show readers how they can truly embrace joyful living.
"Jesus Always is designed to increase your joy and strengthen your relationship with Jesus," said Sarah Young in the Jesus Always introduction. "We embrace joy by embracing Jesus—loving Him, trusting Him, staying in communication with Him. We can choose to live this way even during our most challenging times. In fact, the more difficult our circumstances, the brighter our gladness will shine—in vivid contrast to the dark backdrop of adversity." Young goes on to say, "If you belong to Him, your story has an indescribably happy ending—no matter what is happening in your life right now."
Jesus Always will be supported by a massive promotional campaign with an initial advertising budget of over $300,000. Beginning in May, product awareness and a pre-order push will be generated among consumers via a coordinated promotional effort with retailers. Key influencer mailings, gifts with purchase, customized product packages and merchandising add to the pre-release buzz. Marketing will be ongoing throughout 2016 and 2017, leveraging the Jesus Calling website (with more than 25,000 monthly views), podcast (which debuted at No. 2 on iTunes' Religion & Spirituality chart), and social media platforms (which reach nearly one million fans across all sites). An industry-leading advertising campaign will include outlets such as USA Today, Southwest Airlines' Spirit Magazine, PARADE, Guideposts, and many more.
About Sarah Young: Sarah Young's devotional writings are personal reflections from her daily quiet time of Bible reading, praying, and writing in prayer journals. With sales of more than 16 million books worldwide, Jesus Calling has appeared on all major bestseller lists. Sarah's writings include Jesus Calling®, Jesus Today®, Jesus Lives™, Dear Jesus, Jesus Calling® for Little Ones, Jesus Calling® Bible Storybook, Jesus Calling®: 365 Devotions for Kids, and Peace in His Presence-each encouraging readers in their journey toward intimacy with Christ. Sarah and her husband were missionaries in Japan and Australia for many years. They currently live in the United States.
About Thomas Nelson: Thomas Nelson is a world leading publisher and provider of Christian content and has been providing readers with quality inspirational product for more than 200 years. As part of HarperCollins Christian Publishing, Inc., the publishing group provides multiple formats of award-winning Bibles, books, gift books, cookbooks, curriculum and digital content, with distribution of its products in more than 100 countries. Thomas Nelson, is headquartered in Nashville, TN. For additional information visit www.thomasnelson.com.
SOURCE Thomas Nelson