Thomas P. Woerner Named Senior Vice President, National Sales for Examiner.com

NEW YORK, Jan. 18, 2011 /PRNewswire/ -- Thomas "Tom" P. Woerner, former Publisher of Brandweek magazine and most recently the President and founder of Vergrandis Marketing, has joined Examiner.com as senior vice president of National Sales. Mr. Woerner has served as a consultant to Examiner.com since July of 2010 and has played a key role in partnering with major brands such as HGTV, Home Depot and American Family Insurance.

As a recognized authority and frequent speaker on the subject of brand marketing strategies and media consumption trends, Mr. Woerner will be responsible for driving national revenue for Examiner.com, primarily through the groundbreaking Examiner Connect custom marketing program. Examiner Connect combines paid media with content and social media that is specifically generated to be mutually relevant to a brand and the information needs of a targeted audience.

"As brands become more aware of the need to engage consumers in an authentic and organic conversation, the need for content which provokes that conversation increases," said Mr. Woerner. "Examiner.com has cultivated a unique relationship with over 68,000 content producers across 240 markets, which permits us to stimulate the development of such content."

Mr. Woerner founded Vergrandis, a marketing consultancy specializing in brand strategy for media organizations in June of 2009. As the Publisher of Brandweek, Mr. Woerner was responsible for a comprehensive editorial content development and delivery strategy, and all revenue generation activities.

"As Publisher of Brandweek I became distinctly aware of the challenges facing brand marketers," said Mr. Woerner. "In particular, brands are tasked with making their own messaging relevant amidst the billions of conversations already taking place about them online, particularly in social media. What attracted me to Examiner.com was their unique ability to help marketers engage consumers in meaningful conversations relevant to their brands, on both the local and national level."

Prior to joining Brandweek, Mr. Woerner was the vice president of Global Sales and Marketing for CMP Media, a multi-platform media company delivering content relevant to all points of the information technology purchase process. Tom's media experience also includes associate publisher roles at Entrepreneur magazine and Scholastic's Home Office Computing magazine.

"We had an amazing year of growth in 2010 across all metrics, including reaching over 22 million monthly unique visitors, and we are excited to have Tom on board to continue the trend," said Rick Blair, CEO of Examiner.com. "With Tom's strengths in content, marketing and sales, he is the perfect ambassador of Examiner.com's value proposition and the innovative social media offering of Examiner Connect."

More information on Examiner Connect here; Read more about Examiner.com, its staff and achievements at blog.examiner.com, and visit the site at Examiner.com.

About Examiner.com

Launched in April 2008, Examiner.com serves 240 markets across North America and is the insider source for local. Examiner.com feeds the passion the local community has for its favorite interests, activities and establishments by connecting them with credible and informed contributors who write and share information with the passion and insights only a local insider can provide. Examiner.com is a division of the Clarity Digital Group, LLC, wholly owned by The Anschutz Company, a Denver-based investment company with a broad array of assets in print and digital media, live sports and entertainment, hospitality, film production and exhibition and wind energy development.

SOURCE Examiner.com