ROSWELL, Ga., April 13, 2011 /PRNewswire/ -- Performance Plus Marketing (PPM), one of the nation's leading providers of creative performance solutions for Fortune 500 companies, has announced the additions of Thomas Wessling (Atlanta) and Julie Wright (Alpharetta, Georgia) as executive vice president, business development and director of client services.
"In today's highly competitive environment, it is critical that companies seek innovative strategies to boost sales performance," notes PPM Founding Partner Dave Colledge. "Companies need a whole new thought process that focuses on how to enhance the connections with sales teams and channel partners while targeting improved ROI. Innovative, creative thinking is our forte."
Wessling comes to PPM with over two decades of expertise in sales and marketing including loyalty marketing, acquisition, retention, direct and interactive marketing, strategic planning, branding, employee and channel engagement strategies. Previously, he was senior vice president, director of client services for CoActive Marketing Group and most recently served as senior vice president, southeast region for Carlson Marketing Worldwide.
Wright is a senior executive with over 15 years of marketing and sales experience and has worked with leading Fortune 1000 companies including Mack Trucks, Syngenta Professional Products, American Standard, Fairmont Hotels, Pergo Flooring and Norwest Banks, among others. Her professional experience includes senior-level positions at some of the nation's leading advertising agencies including Carmichael Lynch, Trone Advertising, WestWayne and Carlson Marketing Group.
"Both Tom and Julie bring the kind of strategic thinking that impacts the bottom line, which is what our client base has come to expect," said Colledge. "PPM is known for its analytical strength and consulting expertise in addition to our ability to provide tactical execution for engagement, retention and loyalty programs. Their experience will be an asset to our team, current and future clients."
Performance Plus Marketing, LLC is now recognized as one of the nation's preeminent performance incentive firms, servicing Fortune 500 companies in a number of vertical markets including pharmaceuticals, retail, floor covering, and building materials.
The company has designed and implemented performance incentive programs for some of the nation's largest companies including Mohawk Industries, Sprint, Novo Nordisk, Galderma Pharmaceuticals, Jacuzzi and Ashley Furniture to name a few.
About Performance Plus Marketing, LLC:
Based in Roswell, GA, Performance Plus Marketing, LLC, has been designing and implementing customized, creative performance solutions for Fortune 500 companies since 1996.
SOURCE Performance Plus Marketing, LLC