Thomson Local Gets on Board with CIAmedia's Caller Identification AppTM to Help Consumers Block the Calls that They Don't Want and Make the Calls that They Do
11 Nov, 2013, 06:04 ET
VIENNA and LONDON, November 11, 2013 /PRNewswire/ --
Mobile advertising technology company, CIAmedia has partnered with UK local business directory service, Thomsonlocal, to integrate its customer's data in to CIAmedia's free 'CIA - Caller Identification AppTM' (cia-app.com) for Android and iPhone devices.
The app which has already hit 25 million downloads worldwide allows users to identify whoever is calling them from outside their personal contacts by displaying caller identity details before the call is answered.
Once a call is completed the user can save the name and number to the contacts list with only one click and rate the experience, providing useful feedback for other app users. This feature is particularly useful when it comes to blocking unwanted calls from telemarketers.
For outbound calls, the CIA - Caller Identification AppTM also helps consumers reach the business services they are looking for by automatically suggesting alternative merchants in the vicinity when a call is unanswered. In particular plumbers, builders, gardeners, car garages, restaurants, banks, insurance service providers, car dealers, retailers, taxis, sports and fashion retailers, doctors surgeries are bad at picking up the phone with an estimated 40 percent of business calls not being answered. By identifying and suggesting similar merchants from the Thomsonlocal data based on location and business type, the Caller Identification App passes these business leads to the Thomsonocal business subscribers, building value and initiating commerce.
Other functions of the app include the ability to save and back-up contacts which consumers find useful when switching phones, in particular from one mobile operating system to another.
Alastair Thornton, Product and Marketing Director at Thomsonlocal said: "Businesses have to think about all of the digital touch-points including online, mobile and voice to reach consumers. This is particularly true for customers that are trying to reach businesses on the phone. The integration with the CIAmedia app into the thomsonlocal Searchvisibility product range ensures that we deliver valuable leads to all our customers from every digital media channel."
Claudia Dreier-Poepperl, CEO and founder at CIAmedia said: "Our caller identification app is already live in markets globally proving that users value their privacy and welcome suggested alternatives when calls are unanswered.
"Our partnership with Thomsonlocal means that for the first time, UK users will be able to take their voice calls up a level, putting them in control and delivering highly relevant information at the moment of need."
CIAmedia is a mobile ad-tech company that delivers Call Triggered Advertising, creating entirely new mobile ad-inventory space that is initiated by voice calls and not only based on browsing or in-app activity. Turning almost every phone call into a new advertising opportunity CIAmedia's patented ad-technology, processes a user's call behaviour in real time to provide highly relevant targeting options for major brands and advertisers.
CIAmedia's technology runs in its popular 'CIA - Caller Identification AppTM' (cia-app.com) with more than 25 million users around the globe. The ad-technology is also available via the CIA SDK to app publishers and developers who wish to instantly increase ad-impressions and revenue from their apps.
Formed in 2013 CIAmedia GmbH is privately held with headquarters in Vienna, Austria.
For more information please visit http://ciamedia.com
About Thomson Local
thomsonlocal has been operating for over 30 years and has established itself as the leading local media company in the UK, helping people find local businesses, no matter how they look for one.
As such, Thomsonlocal's business has evolved over time from a print based directory into a multi-channel digital media lead generation company for local businesses. Today, thomsonlocal's primary business is creating a vast range of direct response digital media products and services - including websites, PPC, SEO, Mobile, Tablet forms of advertising - ensuring local businesses can be found by all of their customers within their community.
Thomsonlocal is a privately held company forming part of the 118Group with their headquarters based in Farnborough, England.
Share this article