Thorne Research to Partner in Personalized Medicine Platform. Health Elements LLC to Acquire WellnessFX, Inc., Creating Comprehensive Platform for Personalized Health Products, Services and Information

WellnessFX affiliation with Thorne Research combines advanced diagnostic technology and resources to help medical professionals use personalized health information to improve patient outcomes.

Dec 09, 2013, 09:00 ET from Thorne Research

SAN FRANCISCO, Dec. 9, 2013 /PRNewswire/ -- Health Elements, LLC, a leader in medically supervised weight loss, today announced the acquisition of WellnessFX, Inc., the leader in technology and services that clinicians and consumers can use to digitally collect, explain, and track personal health data. The acquisition will combine Health Elements and WellnessFX under the WellnessFX brand. Terms of the deal were not disclosed.

The combined entity will offer health providers and individual patients a range of personalized health services and products, including capabilities in blood testing and other diagnostic tools that can be used to develop more effective health and wellness strategies. In addition, WellnessFX will include access to the full portfolio of products and health information and services available from Thorne Research, a leading provider of nutritional supplements and wellness services available through medical professionals.

"The combination of the Health Elements technology platform with WellnessFX's established brand strengths in personalized health and readily accessible diagnostic services represents a major new advantage for both health professionals and patients,' said Paul Jacobson, CEO of Thorne Research and WellnessFX, adding, "By bringing these resources together, WellnessFX will make FDA-approved diagnostic, genetic and treatment information more accessible and usable than ever before to improve the health of thousands of people each year."

Founded in 2010, WellnessFX provides consumer-based online personalized health software, blood tests through leading laboratories and consultations with health professionals. Through this acquisition, WellnessFX diagnostic tools along with Health Elements nutrition tracking tools and other mobile applications will be available to consumers through the 13,000 health practitioners affiliated with Thorne Research. WellnessFX will continue to maintain operations in San Francisco and Los Angeles. In addition to Thorne Research, the largest shareholder in the newly combined entity, other investors include the Helsinn Group, Indena and HEU Holdings, Inc. 

Jim Kean, founder and former CEO of WellnessFX, said, "This collaboration is a milestone event in personalized health, bringing together the industry's most advanced diagnostic technologies and resources to create an unparalleled opportunity for healthcare professionals to work more effectively with patients. Never before has this seamless range of diagnostic health services and support been available from one location. Wellness FX will make it easier for clinicians and patients to identify the most effective strategies to support weight loss, management of chronic illnesses, and many other health and wellness goals."   

About WellnessFX
Headquartered in San Francisco, WellnessFX, Inc., is dedicated to putting health in the hands of the consumer. At the forefront of the consumer health revolution, the leading cloud-based health and wellness destination offers an accessible, streamlined way to collect, interpret, and track personal health data. WellnessFX aggregates personal biomarkers and provides access to licensed practitioners and laboratories. Through partnerships and technology integrations with large blood diagnostics and genetics labs, data is seamlessly organized and communicated through rich, personalized visualizations and delivered via a sleek interface to bring healthcare delivery into the 21st century. Investors include Floodgate, Javelin Venture Partners and Voyager Capital. For more information, please visit

About Health Elements
Health Elements offers cutting-edge, proprietary health management systems for patients and healthcare professionals targeting medically supervised weight loss. The service includes an easy-to-use patient portal that provides instructions and practical daily actions to guide people toward improving their quality of health and life. With Health Elements, healthcare professionals have unlimited access to clinical data and other research as well as decision-making and patient management tools to support efficient and effective care delivery and to plan and execute patient-specific wellness and prevention strategies. Investors include Thorne Research, the Helsinn Group, Indena and HEU Holdings, Inc. 

About Thorne Research
Since 1984, Thorne Research has set the standard for exceptional quality manufacturing and formulation of premium hypoallergenic dietary supplements available through licensed healthcare practitioners. With more than 400 products, healthcare practitioners recognize Thorne Research as a global leader in providing dietary supplements of the highest quality and purity. With locations in Sandpoint, ID, and New York City, Thorne Research operates a state-of-the-art manufacturing facility and employs more than 220 people. Further information on Thorne is available at

About H2 Wellness
Founded in 2005, H2 Wellness (H2) has grown to become one of the leading global digital health solutions companies. H2 delivers technology that is focused on behavior modifications through personalized and interactive health portals (web and mobile). Clients from different verticals in the health sector seek such solutions to immediately improve their populations' engagement, health, and ultimately sales through custom health and lifestyle management systems. Accessed through a web browser or mobile device, H2's cloud-based system delivers a highly personalized yet scalable approach to improving customer engagement, communication, social networking and program compliance. H2 serves the medical, pharmaceutical, fitness, nutrition, and weight loss markets—and supports more than two million end users in 14 countries. H2 is a Los Angeles-based company with 67 employees.


Andrea Coan  
Berry & Company Public Relations 

SOURCE Thorne Research