SALT LAKE CITY, April 16, 2015 /PRNewswire/ -- Dangerous decibel levels pierce the packed convention center as USANA Health Sciences (NYSE: USNA), a global nutritional company, announces that later this year it will launch operations in Indonesia—the fifth fastest-growing economy in the world. Headquartered in the Jakarta Central Business District, USANA's presence in Indonesia will mark USANA's 20th market worldwide.
Indonesia—a country with a rich culture and home to more than 17,000 islands—is known as the Emerald of the Equator, and this geographical vantage point is key to Indonesia's entry into the USANA family. The neighboring markets of Australia, New Zealand, Singapore, the Philippines and Malaysia already host a high number of Indonesians, making this expansion ideal for USANA.
"As with any new market announcement there is always great anticipation, but to a sold out crowd of key Associates attending the USANA Asia and Pacific convention, the response to the Indonesia announcement was overwhelming!" exclaimed USANA Executive Vice President of the Pacific Region, David Mulham. "Of all the countries surveyed, Indonesia is by far the most in demand."
Estimated 8.3 million residents are direct sellers
Fourth most populous country in the world
Fifth fastest-growing economy—middle class expected to double in next five years
"This market is instrumental to the long-term strategic growth and success of USANA," said USANA CEO, Dave Wentz. "But more importantly, this is yet another step towards my father's vision of making the world a place free of pain and suffering. That's what USANA is all about."
USANA will launch its Indonesian market with its flagship product, the Essentials™, along with several of its key optimizers. The state-of-the-art building in Jakarta will house employee offices, a will-call center, a distributor meeting area and several large meeting rooms.
For more information about USANA's products and company, visit USANA.com.