Three Generations of Legendary Andretti Racing Family as Guests on First Interactive INDYCAR Live & Global Fan Event

Worldwide event from Infineon Raceway presented, powered by Ortsbo

Aug 27, 2011, 09:00 ET from Ortsbo Inc.

SAN FRANCISCO, Aug. 27, 2011 – Ortsbo.com, subsidiary of Intertainment Media Inc., the social media, real time, language translation platform, today will power an online multi-language global chat event – INDYCAR Live & Global.  Together with Andretti Autosport, INDYCAR and Ortsbo, will host three generations of the legendary Andretti racing family - Mario, Michael and Marco Andretti - as they chat with racing fans and media around the world in up to 53 languages during a live video streaming and interactive fan event fuelled by Ortsbo's Guinness World Record Holding platform, Live & Global (www.ortsbo.com / www.liveandglobal.com). 

Hosting the live event will be Dan Wheldon, two-time and current Indianapolis 500 winner, VERSUS color commentator and winner of the 2005 IZOD INDYCAR Series Championship.

Today's event will be broadcast live from Infineon Raceway in Sonoma, Calif. at 9 a.m. Pacific (GMT – 8) from Infineon Raceway in Sonoma, Calif., the site of Marco Andretti's first win, and available to view online at www.indycarliveandglobal.com.  

Fans and media can register online to participate in the global chat and post their questions and comments for the Andretti's to respond to at www.andrettiliveandglobal.com, making the global event truly local.

"This event with INDYCAR and Ortsbo will be a very unique way of reaching millions of racing fans around the world," said Michael Andretti, president and CEO of Andretti Autosport.  "This technology is the latest in the growing social media platform and really gives a worldwide opportunity to actually ask questions to my dad, Marco and myself.  It is exciting to have the event at Infineon Raceway, the track on which Marco won his first IZOD IndyCar Series race.  We look forward to being a part of this new and exciting program."

"Ortsbo has opened the door for INDYCAR to virtually touch its fans around the world," said Randy Bernard, chief executive officer, INDYCAR.  "Besides translating our messages into multiple languages, they've given us the ability to interact with fans worldwide in real time with their Live & Global events, making INDYCAR a true global entertainment property. I want to thank the Andretti family and Andretti Autosport for assisting in this unique event at Infineon Raceway."

This is the first INDYCAR event for Ortsbo since becoming the Official Translation Partner for the IZOD IndyCar Series and Firestone Indy Lights; and, marks the third installment of Ortsbo's record setting Live & Global event software.  Previous events featured rock legends Gene Simmons and Paul Stanley of KISS and two-time NBA MVP Steve Nash.

With participants from more than 90 countries participating in previous Live & Global events, the Ortsbo cloud application, powered by Microsoft Windows Azure, holds the Guinness World Record for the most nationalities in an online chat. 

"The ability to provide fans with access to three generations of the legendary racing Andretti family from one of the most picturesque venues for INDYCAR, live and in 53 languages, is an amazing showcase opportunity for Ortsbo," said David Lucatch, President of Ortsbo / CEO Intertainment Media. "The Ortsbo Live & Global platform provides the ability to create a natural flow of communications between all parties, from anywhere in world, in almost any language, creating a truly global village event."

About Andretti Autosport

Based in Indianapolis and led by racing legend Michael Andretti, Andretti Autosport fields multiple entries in the IZOD IndyCar Series. Andretti Autosport also campaigns multiple cars in Firestone Indy Lights, the Star Mazda Championship and in the USF2000 National Championship. The company boasts three IZOD IndyCar Series championships (2004, 2005 and 2007), two Firestone Indy Lights titles (2008 and 2009), one USF2000 championship (2010) and has won the Indianapolis 500 twice (2005 and 2007). For more information, please visit www.AndrettiAutosport.com.

About INDYCAR

INDYCAR is the governing body of the IZOD IndyCar Series, the premier open-wheel racing series in the United States, and Firestone Indy Lights, which serves as an essential stepping stone for drivers and teams striving to reach the IZOD IndyCar Series and the Mazda Road to Indy, a development ladder system for career-minded drivers who wish to compete in the IZOD IndyCar Series. INDYCAR events are available to a worldwide audience through a variety of multimedia platforms, highlighted by long-term and broad-reaching partnerships with ABC and VERSUS. INDYCAR is continually at the forefront of motorsports innovation with drivers, teams and tracks benefiting from major safety and technological improvements such as the SAFER Barrier, SWEMS wheel tethers, chassis enhancements, ethanol fuel and the Holmatro Safety Team.  For more information, please visit www.indycar.com.  

About Ortsbo Inc. www.ortsbo.com

Ortsbo (www.ortsbo.com) enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms. Ortsbo Inc. is a subsidiary of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Ortsbo allows users to communicate with family, friends and colleagues around the world, providing users with the ability to break down language and cultural barriers through its easy to use, language centric platform products and services. Ortsbo's flagship product for social media (www.ortsbo.com) supports global communications with instant translation capability, real time multi-lingual social media chat connects to PC and Mac computers, mobile browsers as well as all major search engine and social media chat platforms.  Ortsbo is releasing its mobile platform products for Apple, Android, Windows Phone and Blackberry during Summer 2011.

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSXV:INT) and in the US on the OTCQX under the symbol "ITMTF".  Intertainment is also traded in Europe, on XETRA under the symbol "I4T".

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SOURCE Ortsbo Inc.



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