NEW YORK, Feb. 21, 2013 /PRNewswire/ -- The 614 Group, a global digital management consultancy, announced today that three prominent interactive industry leaders - David J. Moore, Chairman and CEO, 24/7 Media, Marc Goldberg, Senior Vice President, Business Development, About. Inc., and David Jacobs, Senior Vice President, Publisher Services, AOL Networks – have joined its Board of Advisors.
This news comes on the heels of The 614 Group's recently announced expansion into Europe, with digital strategy veterans Julia Smith and Eric Urdahl appointed as partners in the United Kingdom and Germany, respectively.
"Digital media is growing at an incredibly rapid pace and we need the best minds in the industry to help us create a vision and thought-leadership across a range of issues that this lightening-fast evolution has yielded," said Rob Rasko, Managing Partner, The 614 Group. "David Moore, Marc Goldberg and David Jacobs are stellar executives whose interests encompass the value chain. They strongly influence the interactive landscape and continue to drive the industry forward. I could not be more proud to have folks of their caliber and experience excited about – and deeply engaged in - our mission."
The 614 Group is a management consultancy that offers a comprehensive suite of solutions across a breadth of categories, including general business and financial advisory, digital advertising compliance best practices for regulatory and self-regulatory programs, and counsel related to navigating the complex ecosystem of digital marketing solutions providers.
As Chairman and CEO of 24/7 Media, David J. Moore is responsible for day-to-day operations and focuses on strengthening the company's industry position, strategic relationships, recruitment and business development. He has led 24/7 Real Media's growth from start-up to its current position as a leader in digital marketing. He is a respected industry veteran with over 30 years of experience in new media property development. Throughout his career, Moore has held positions at companies such as Turner Broadcasting and Viacom. He also serves on the board of directors of the Advertising Education Foundation (AEF), and on the board of directors for Visible Technologies, an industry-leading provider of social media monitoring and engagement solutions. David has served on the executive committee of the Interactive Advertising Bureau (IAB) since 2001 and he was elected Chairman of its board from 2009-2011.
"Digital has erupted on the scene, changing and challenging traditional business paradigms," said Moore. "A deeply knowledgeable, hands-on practice like The 614 Group will serve as the missing support structure for companies that not only want to survive in this complex and fast-shifting arena, but thrive by leveraging all of the distinct benefits that interactive has to offer."
As Senior Vice President, Business Development at About Inc., Marc Goldberg oversees many different aspects of the About Group. In this role, he has facilitated the company's acquisitions of CalorieCount.com, Consumersearch.com and Ucomparehealthcare.com. As a key member of About.com's senior management team, Marc has helped build products and developed strategic partnerships that drive revenue and provide additional functionality to the company. He also oversees all ad network and exchange revenue as well as manages the inside sales team. In addition, Marc is involved in many industry groups and is an advocate for the online advertising industry.
"The 614 Group has a mission that is deeply in sync with the times and the needs of both established, mature companies as well as start-ups," said Goldberg. "Their broad experience – combined with their well-honed skill-set and talented management – will allow them to assist their clients and partners to achieve excellence in the complex landscape in which we operate."
David Jacobs, Senior Vice President of Publisher Services at AOL Networks, is responsible for the continued growth of premium publisher platform and monetization partnerships across AOL Networks, which includes AOL Advertising's industry leading Advertising.com. Dave also oversees the ADTECH division, which provides a global cross platform ad serving solutions for premium publishers, advertisers, and technology companies. Prior to joining Advertising.com, Dave was a member of Arthur Andersen's Business Consulting Practice, where he led a variety of national strategy and operational consulting engagements. Dave is actively involved with the advertising community and is a frequent speaker at industry events, as well as an active participant in trade organizations. .
"We live in a world of performance data and our company generates a ton of it," said Jacobs. "Having a service based organization which can help our partners will create opportunities for us and for others. This business is so vital to the ecosystem, I am surprised it doesn't already exist."
The 614 Group launched in 2012 and acts as a strategic advisor to companies, associations, right holders and governments. The company is involved in high profile projects for the IAB, the largest digital trade association, including the management of the Quality Assurance Guidelines Initiative. In 2013, The 614 Group will be launching several products and will be engaging a direct-to-client strategy.
About The 614 Group
The 614 Group, with offices in New York, London and Berlin, is a global management consultancy with subject-matter expertise in the digital ecosystem. We offer strategic and tactical implementation solutions and serve as trusted advisor to businesses, governments, associations and institutions. We are passionately dedicated to our clients' success and achieve it by providing objective and actionable insight that identifies critical challenges and opportunities, optimizes performance, accelerates growth and transforms their enterprise mission. Our core practice areas include: business and operational infrastructure; compliance, brand safety and public policy; international market and standards development, and; traditional media business evolution. For more information, please visit 614group.com.
Nicholas Graham for The 614 Group
SOURCE The 614 Group