Thrifty Car Rental Continues Expansion in Asia with Launch in Thailand

Hertz's longstanding franchise partner in Thailand, Paragon Car Rental Co., Ltd., is now operating Thrifty for value oriented car rental customers

Mar 15, 2016, 08:00 ET from Hertz Global Holdings Inc.

LONDON, March 15, 2016 /PRNewswire/ -- Thrifty Car Rental, part of The Hertz Global Holdings Inc. (NYSE: HTZ), continues to expand its global footprint with its launch in Thailand. Thrifty Thailand will serve value-oriented customers seeking the trust of a longstanding, global car rental brand. Thrifty is now open for business in Bangkok Downtown (Sathorn Road) and Pattaya Downtown (North Pattaya Road), and a further seven additional airport locations are planned for 2016. Customers can book their car hire from

Thrifty's locations in Thailand are strategically placed in relevant urban areas to easily satisfy the mobility needs of local customers and international travelers alike. With access to a wide, modern offering and competitive rates, Thrifty customers planning on driving around Thailand will benefit from convenience and choice.

The Thrifty brand has launched in Thailand  following an extended agreement between Hertz and its franchise partner Paragon Car Rental Co., Ltd., which has been operating Hertz in the country since 2003. Future planned openings for 2016 include the international airports Suvarnabhumi (Bangkok), Donmuang (Bangkok), Chiang Mai, Chiang Rai, Phuket and Samui as well as Khon Kaen Airport.

Michel Taride, Group President, Hertz International, said: "It is truly exciting for us to see Thrifty's expansion to Thailand. Already a much sought-after destination by millions of international travelers every year, the addition of low-cost airline routes to Thailand is expected to drive even further growth potential for the Thrifty brand. With its high standard of service, our longstanding franchise partner Paragon Car Rental Co., Ltd. is ideally positioned to serve not only international visitors, but also domestic customers seeking convenience, value and service." 

Khun Chartchai Panichewa, Executive Board Chairman, Paragon Car Rental Co., Ltd., said: "After having successfully operated Hertz Thailand for 13 years, we are now ready to step forward, with an additional exciting adventure by launching Thrifty Thailand. Embracing Hertz's multibrand strategy will help us expand our market, and target additional customer segments. We are looking forward to welcoming customers to Thrifty Thailand as we grow the brand's footprint across the country.."

Khun Siriwat Laisuebsak, Managing Director, Paragon Car Rental Co., Ltd., added: "In addition to serving international customers, Thrifty Thailand will be a new choice for domestic customers to rent high standard cars at affordable rates and with easy access."

Thrifty Thailand's ample fleet of vehicles ranges from compact to full-size cars and vans.

Thrifty Car Rental started its expansion to Asia last year. The company currently operates in Singapore, Malaysia, Philippines and Thailand.

About Hertz Global Holdings

Hertz Global Holdings operates the Hertz, Dollar, Thrifty and Firefly car rental brands in approximately 9,980 corporate and licensee locations throughout approximately 150 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz Global Holdings is the largest worldwide airport general use car rental company with approximately 1,635 airport locations in the U.S. and more than 1,320 airport locations internationally. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Adrenaline, Dream, Green and Prestige Collections set Hertz Global Holdings apart from the competition.

Additionally, Hertz Global Holdings owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Hertz 24/7 hourly car rental business in international markets and sells vehicles through its Rent2Buy program. The Company also owns Hertz Equipment Rental Corporation ("HERC"), one of the largest equipment rental businesses with approximately 280 locations worldwide offering a diverse line of equipment and tools for rent and sale. HERC primarily serves the construction, industrial, oil, gas, entertainment and government sectors. For more information about Hertz Global Holdings, visit:

Media Contact:   Hertz Media Relations  Telephone: (844) 845-2180 (toll free from the U.S.) and (+1) 239-301-6300  Email:

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