Thrivent Announces Major Hiring Initiative to Add Nearly 600 Financial Advisors by Year End

• The financial services company is aggressively hiring and launching advisors onto teams nationwide to provide purpose-based advice to more clients.
• Push comes during a looming industry crisis: a shrinking pipeline of financial advisors alongside a rising demand for financial guidance.

MINNEAPOLIS, May 21, 2025 /PRNewswire/ -- Thrivent, a Fortune 500 financial services company that helps build, grow and protect financial well-being through purpose-driven advice, is pursuing a significant push to recruit financial advisors this year. Thrivent plans to hire nearly 600 new financial advisors in 2025 for a range of roles across multiple advisory models – from employee to independent – with an emphasis on strengthening and expanding advisor teams. The goal to increase Thrivent's total number of financial advisors by 2% this year far outpaces the industry average growth rate of 0.3%, which has remained flat over the last decade.

"We help our financial advisors build deeply purposeful and financially rewarding careers," said Nick Cecere, executive vice president and chief distribution officer at Thrivent. "Advisors stay with Thrivent longer than other financial services companies – twice the industry average – because we give them the tools, support, and collaborative culture they need to succeed."

Helping Advisors Build the Practices They Want
Thrivent's unique model offers advisors the flexibility and autonomy to build the practice they want through several different paths. Financial advisors have the choice to run their business from a local office or join a regional office with a focus on serving clients remotely nationwide.

Thrivent offers its financial advisors:

• Best-in-class support and resources to help with every aspect of advisor development, including in-house coaching, paid training, and competitive pay.
• A team-based approach where advisors can join together in a practice to build further expertise and grow the size of their business.
• Access to the award-winning Thrivent Planning Platform – an innovative digital experience that helps advisors and clients see their entire financial picture together on one screen.
• A unique, values-driven environment focused on purpose-based advice and helping clients see money as a tool, not a goal.

Growing Amid the Looming Industry Crisis
Thrivent's growth plan comes at a critical time, as many financial advisors in the industry are nearing retirement and demand for financial advice is rising among younger generations. Industry data shows an estimated one-third of advisors are expected to retire over the next decade, while millions of Americans aged 45-60 are expected to soon seek financial guidance as they accumulate more wealth.  

These strategic investments, along with the organization's long-term financial strength and stability, make Thrivent the ideal destination for new and existing financial advisors.

A Career That Means More
Thrivent is committed to helping advisors build a deeply purposeful, financially rewarding career that means more. A focus on purpose-based advice and amplifying the generosity of clients resonates with advisors who want to make a positive impact in their communities.

In 2024 alone, Thrivent raised and donated more than $331 million to communities nationwide. The company has also been recognized for 14 years in a row as one of Ethisphere's World's Most Ethical Companies^® and was included in Fast Company's coveted 'Brands That Matter' list last year.

Immediate Job Openings Help Meet Surging Demand
New and existing financial advisors looking for a rewarding career that means more can find current job opportunities here.

Thrivent also has job opportunities for financial advisors who work in a regional office serving clients remotely across the country. These roles are located in Atlanta, Dallas, Denver, Milwaukee, and Minneapolis. Candidates interested in these salaried positions can apply here.

About Thrivent
Thrivent is a Fortune 500 financial services company that helps build, grow and protect financial well-being through purpose-driven advice, investments, insurance, banking and generosity programs. Thrivent serves more than 2.4 million clients through thousands of financial advisors across the country and has more than $193 billion in assets under management/advisement (as of 12/31/24). Thrivent carries strong financial ratings from independent rating agencies - including AM Best, Moody's and S&P Global Ratings - which demonstrate the company's financial strength, stability and ability to pay claims. Ratings don't apply to investment product performance and more information can be found on each rating agency's website. For more information about Thrivent, visit Thrivent.com or find us on Facebook, Instagram and LinkedIn.

Insurance products, securities and investment advisory services are provided by appropriately appointed and licensed financial advisors and professionals. Only individuals who are financial advisors are credentialed to provide investment advisory services. Visit Thrivent.com or FINRA's Broker Check for more information about our financial advisors.

"World's Most Ethical Companies" and "Ethisphere" names and marks are registered trademarks of Ethisphere LLC.

SOURCE Thrivent