SAN FRANCISCO, April 28, 2014 /PRNewswire/ -- ON24, the global leader in webinars and virtual communication solutions, today announced its first-ever webinar "triviacast," a quiz-style competition presented in conjunction with the Content Marketing Institute (CMI). Scheduled for Tuesday, April 29, 2014, at 10:00 a.m. Pacific Time, "The Webinar Benchmark Throwdown: You vs. Your Industry Peers" will test your webinar smarts, illustrate how your webinar performance strategies and metrics compare to your peers and teach best practices for successful webcasts.
Joe Pulizzi, founder of the CMI, and Mark Bornstein, Senior Director of Content Marketing for ON24, will lead the fun and games, take questions and present data from the new ON24 Webinar Benchmarks Report. During the "triviacast," audience members will get to measure their webcasting knowledge against industry standards and their peers, as well as learn about:
- Keys to driving webinar registration
- Best days and times to hold webinars
- Registrant-to-attendee conversion data
- How to leverage interactive webinar tools
- Live versus on-demand viewing
"The webinar is the workhorse of marketing tactics, but do you really know the best practices for planning, promoting, delivering and measuring a top-notch webinar?" asked Bornstein. "With this throwdown, we are going to put you to the test while providing some of the latest industry data and giving useful and actionable tips on optimizing your webcasts and getting the most out of your content."