ThruPoint Acquires Assets of Ubiquity

NEW YORK and CARDIFF, Wales, April 7 /PRNewswire/ -- ThruPoint, a leading New York-based technology consulting firm, today announced the closing of its acquisition of certain assets of Ubiquity Software Corporation, a Cardiff, Wales-based Session Initiation Protocol (SIP) application server platform development company owned by Avaya.  The acquisition of certain assets of Ubiquity, including the 74-member Ubiquity development team, will enable ThruPoint, already a major player in the service creation consulting market, to go a step further and offer both a SIP platform and development capabilities to create customized SIP-based applications for its enterprise and Service Provider (SP) clients and their end users. Terms of the agreement were not disclosed.

Ubiquity was founded in 1993, and since 2001, Ubiquity has focused exclusively on SIP technology – which brings presence to the network by identifying who you are, where you are, and how you fit.  Since 2001, Ubiquity has become one of the leading software platforms for the development and delivery of SIP end-user applications. Following the recent transaction, Avaya's Tier 1 SP clients are continuing to use Ubiquity's platform and are now ThruPoint clients.

ThruPoint welcomes Ubiquity's entire 74-member development team, with individuals averaging 10 years of SIP knowledge and experience. John Holvey, who has led the development team for the past nine years, joins ThruPoint's executive management team as Executive Vice President, Ubiquity Technology. The Ubiquity development team will continue to be based in Cardiff.

"The team and I are uniformly excited at the opportunity that joining ThruPoint presents for our collective clients as well as for us as creative engineers," stated Holvey. "When Ubiquity began to concentrate on SIP in 2001, the technology was in its infancy. Fast forward to 2010, we have just been acquired by an entrepreneurial company with early-adopter clients. The timing couldn't be better – we are nimble, we have the ability to deliver quickly with our breadth of skills and experience, and the market is finally here."

ThruPoint plays a key advisory role in the network infrastructures of its early-adopter enterprise clients – particularly in the financial services industry, where information and communications drive competitive advantage. Ubiquity's platform now enables ThruPoint to expand the conversation from the infrastructure – where it can take significant time to generate a return on investment – to the business processes that bring clients closer to their customers and result in revenue generation. The new ThruPoint/Ubiquity Solutions Portfolio is currently being built and will be announced soon.

One example is a proposed application for a large financial services client that currently outsources the recording of key messages to its traders, who act on the information and impart it to their customers worldwide. Ubiquity's SIP Application Server (A/S) will enable ThruPoint to develop and deliver a customized application for this client that would allow them to bring the recording and messaging process in house, recordable via any communications tool, and transmittable anywhere within the network – in less time and with less investment.

The opportunities for Ubiquity in the SP market are quite vast, and ThruPoint will focus on Ubiquity's incumbent clients, as well as underserved Tier 2 providers in the U.S. and EMEA. For SPs, utilizing Ubiquity's SIP A/S reduces the time for bringing new services to market by several months versus being dependent on a carrier's internal infrastructure, within which hand coding and change provisioning often need to occur. In addition to reduced product development cycles and costs, other benefits include increased flexibility for product upgrades, and the ability to stack heterogeneous technologies and media onto one platform. ThruPoint will also be able to help SPs in rural and remote areas to enable access to text and medical communications.

An example of a SP client's use of Ubiquity is a carrier who outsources videoconferencing services and who wants ThruPoint to build integration points where users can click to dial audio and integrate the video as a unified service. The service can then be enhanced with policy features, such as: these 30 people should be able to ask questions, and these 150 people should just remain on mute. These and countless other parameters can be built in.

"This acquisition creates a natural extension of our Service Creation practice to enhance our capabilities – and therefore our value – in servicing existing and new clients," according to Rami Musallam, Chairman and CEO, ThruPoint. "For the past six years, our Service Creation practice has provided advisory services for service providers seeking to bring new products and services to market. Now, in addition to participating in the validation and market research process, Ubiquity enables ThruPoint to actually develop and deliver new revenue streams – resulting in faster time to market and revenue for these same clients."

About ThruPoint

ThruPoint, Inc., headquartered in New York, NY, with regional offices in the U.S., Europe, Middle East, and Africa, delivers technology solutions that improve clients' business performance by optimizing infrastructure and enabling new or improved services. SIP and IMS represent the next wave of key disruptive technologies that can deliver entirely new opportunities for business value to both enterprises and service providers. ThruPoint is uniquely positioned to capitalize on this market opportunity with the acquisition of Ubiquity, which enables ThruPoint to expand its Service Creation practice beyond advisory services with the in-house ability to design and build customized applications for our enterprise and service provider clients and their customers. Learn more about ThruPoint on the World Wide Web at http://www.thrupoint.net.

ThruPoint and Ubiquity are trademarks of ThruPoint, Inc. All other trademarks are the property of their respective owners. This press release contains forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Expression of future goals and similar expressions reflecting something other than historical fact involve risks and uncertainties, including, without limitation, market acceptance of services, changes in economic and business conditions and changes in the company's business strategies. The actual results achieved may differ materially from any forward-looking statements due to such risks and uncertainties.

SOURCE ThruPoint