THX Drives New Cinema Experience In China And Welcomes Film Industry Leaders At Annual MPAA Summit In Hollywood

HOLLYWOOD, Calif., Oct. 31, 2014 /PRNewswire/ -- THX Ltd. has launched a groundbreaking partnership with China Film Group as a first milestone to its expansion into China; officially introducing THX® Certified Cinemas to Chinese moviegoers while enhancing China's vie to meet international film industry standards. The first THX® Certified China Giant Screen (CGS) auditorium is scheduled to open in November 2014 in Shanghai.  THX® Certified Cinemas – the pinnacle of Hollywood entertainment experiences – mark the next level of entertainment experiences for China and guarantee continued success in its fast-growing market.

Following the August 2014 opening of THX's first China office in Beijing, this innovative collaboration is the latest achievement in the company's strong pace of global expansion. Over the past decade, China has exploded into one of the largest and most influential film markets around the world, second only to North America.  From 2003 to 2013, their box office grew from USD $120 million to over USD $2.7 billion and has been steadily on the rise ever since. China experienced 27.5% growth in box office from 2012 to 2013 and now stands as the first to surpass $3 billion. "China is the second largest movie market after the US," explains Louis Cacciuttolo, THX Executive Vice-President of International Business Development and Brand Strategy. "With China's film industry growing at such a rapid rate, it is our responsibility and commitment to deliver the highest quality and most immersive cinematic experience to Chinese audiences and audiences across the globe – just as the artists intended."

THX continues to work with Chinese filmmakers, industry leaders, and Hollywood to redefine the movie going experience at the Fourth Annual China International Co-Production Film Screenings in Los Angeles on November 3 – 7, 2014. Hosted by Motion Picture Association of America (MPAA), the conference seeks to foster a greater exchange of creative ideas and strengthen the bond between Chinese and American film industries. THX and MPAA will co-host the Closing Ceremony, which includes a private screening of Director Christopher Nolan's Interstellar at AMC Century City. 

THX has long been recognized as a company that sets the industry benchmark for delivering the finest quality cinematic experience true to the original filmmaker's intent. THX defines standards and specifications for cinema acoustics, sound system design and image quality – ensuring that audiences are fully immersed in the thrill of the onscreen action. To date, THX has certified over 4,000 cinemas worldwide, including world-renowned venues such as the TCL Chinese 6 Theatres and the ArcLight in Hollywood, the Olympia in Cannes, and the State Kremlin Palace in Moscow.

About THX Ltd.:

Founded by George Lucas 30 years ago and recognized by audiences around the globe, THX is synonymous with the certification of world-class cinemas and recording studios, premium audio systems for home and automotive applications along with high definition and 4K displays. THX develops and licenses new technologies and specifications for audio and video applications.

For more information on THX please visit www.thx.com.

About China Film Group and China Film Equipment Co., Ltd.:

China Film Group is the largest and most influential state-run film enterprise in China. It operates within four major businesses comprising of film and television production, film distribution, film exhibition and with film and broadcast services. China Film Group has valuable relationships with hundreds of premier film companies in more than 200 countries.

Since its inception more than 60 years ago, China Film Equipment Co., Ltd., a wholly-owned subsidiary of China Film Group, has expanded its scope of business to include various aspects of the film industry and built itself into an integrated enterprise engaged in domestic film equipment production, import and export of professional film equipment and relevant products, professional cinema development and rural film market services. It also hosts the Beijing International Radio, TV & Film Equipment Exhibition (BIRTV) and participates in various domestic and international industry exhibitions.

For more information on China Film Group Co, Ltd please visit www.zgdygf.com.

For more information on China Film Equipment Co., Ltd. please visit www.cfec.com.cn.

Media Contacts:
Allied Integrated Marketing
Ginger Chan / Vice President, National Publicity / [email protected]
Yasmine Parrish / Publicist – LA / [email protected]
Nyrie McKenzie / Publicist – NY / [email protected]

SOURCE THX Ltd.

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